Wednesday, October 30, 2019

International Business Management Case Study Example | Topics and Well Written Essays - 3000 words

International Business Management - Case Study Example Wal-mart is also considered as one of the highest grossing Public Corporation all over the world. The model which Wal-mart uses are "low cost always" is been highly successful in USA's market where people value their hard-work and money. Although this model has been successful in most of the countries it operates in, this model didn't work-out in Japan. Japanese people were not ready to compromise presentation for low-cost and this corporation faced their first hurdle since its incorporation. This company is managed by Americans and they reflect typical American thinking of low-cost for everything. This resulted in their first failure in Japan, as already discussed (Fortune, August 2007). The huge disparity in cultures of various nations may tempt wal-mart to change its strategy from implement a global strategy to start using a multi-domestic strategy. Multi-domestic firms usually develop separate strategies for their different subsidiaries in different parts of the world. One such c ompany is Uni-Lever, which uses a multi-domestic strategy (Daft, 1997). Their advertising policies and products are usually varied from one country to another. Similarly, McDonald in the recent years has also used multidomestic strategies. It developed a new product McKofta for Middle-Eastern market just to suit their taste buds. Pizza Hut has also introduced Chicken Tikka Pizza for Pakistani and Indian markets.(Cluster Flock, 2009) Thus it can be established from the above discussion that those businesses which have used multi-domestic strategies are more successful than those who follow a one rigid policy for their businesses in all countries. Even companies like Dell are also going more towards customization and this shows how important being flexible is in current business situation and recessionary times. So, it is imperative for Wal-mart to change their strategy immediately and should try to make strategies on the basis of different culture of different countries. This will im prove the standing of Wal-mart not only in Japan, but also in other countries like Brazil, Mexico and United Kingdom.(Bruce Kogut , 1985) The domain of businesses now covers the entire planet due to recent advances in Globalization which was brought about by development of modern technology. Due to these advances it has become very easy for firms to control their operations in more than one country. As a result, more and more businesses now exist in more than one country. Wal-Mart is one of the largest chains of departmental stores in USA and fourteen other countries. It has been estimated that Wal-Mart's annual net income amounts to around $12 billion. Despite being a large company, Wal-Mart is just been in some South-American and European countries. It is either underestimating or not planning to exploit to the huge potentials of Asian Market. Asian Markets are known as the business hub for International businesses and all major businesses usually conduct their operations in Asia Countries, but Wal-Mart has been quite indifferent to the huge potential that Asian Economies offer. Wal-Mart exists in the tertiary sector (service sector) offering retail service to its clients. Since, Wal-Mart has large customer base, it usually purchases items in bulk and obtain large discounts and passes on these discounts to

Monday, October 28, 2019

Remembering the Alamo Essay Example for Free

Remembering the Alamo Essay This article is of course about the Alamo. It gives a very brief history of the battle at the Alamo and the characters that participated there. It momentarily mentions that there are now facts and history of the Alamo being disputed among many historians today. This article also makes comments concerning the great influence The Alamo has had in today’s culture, referring to the many productions based off this historic happening. Each time I remember the Alamo inspiration fills my chest. I love to remember the great heroes that fought so brave and valiantly in the face of the opposition; a cruel dictator (Santa Anna) and the oppression he could inflict. Many of the people that inhabited 2nd Chance Texas migrated there for primarily one reason and one reason only†¦ a second chance. Most of them, having endured hard lives and relocating to a new country, terrain and lifestyle were not about to give up their God-given rights to a Mexican dictator. While many had the chance and opportunity to get the heck out of Dodge, they chose to stay and defend what was rightfully theirs and so they did. These brave men, led by Travis, Bowie and Crockett, took a stand at the Alamo that will be remembered forever. They gave their lives not for greatness, though they earned that and more in the end, they gave their lives for what they lived for and that was to be free. We shouldn’t argue or dispute over the noble and honorable history of these great men, doing so we taint there story with our ignorance. Not all of these men may have lived great, but all of them died great in the sight of ALL AMERICANS. REMEMBER THE ALAMO.

Saturday, October 26, 2019

Watching the Story Unfold Essay -- Television Series

Whether it is finding out â€Å"who shot J.R.† on Dallas or how Dr. Doug Ross will leave County General on E.R. it is the serialized storytelling format that has continually grasped the attention of television viewers around the world. What is it about these shows that keep viewers coming back for more? This essay will be answering that question and more by taking a look at how serialized stories came to be, and more importantly what shows made it the success that it has become in television. This will be done by looking at where the genera has gone, what struggles it has faced, and will finish with a look towards the future to see where the genera is headed. To begin this discussion it is important to first understand what exactly a serialized story is. A serial according to the Encarta Dictionary is defined as â€Å"a story that is published or broadcast in parts, normally at regular intervals†. Because of the broadness of that definition this paper will be specifically focusing on those series that air at night in what has been deemed a ‘Primetime’ slot. The serialized format was not a revolutionary concept that was invented for television. On-going stories have been around since the mid 1800’s as English writers released stories in what was called Penny Dreadfuls which were released in eight-page installments (Pollick). The format however has since evolved. In 1929 it made its first splash into radio with a program called The Smith Family (University of Minnesota.). This show lasted only a week, but helped lay the foundation for the late Irna Philips to build upon and ultimately revolutionize the genera. Irna Philips has been considered by many to be the mother of the serialized format due to the success of her work on both radio a... ...geek.com/what-is-a-penny-dreadful.htm>. Television AU. Home and Away. 19 January 2008. 05 December 2010 . TelevisionAU. Neighbours. 26 July 2006. 05 December 2010 . Tv Series Finale. Soap TV Show. 05 December 2010 . Ultimate Dallas. Introduction to the TV series Dallas. 05 December 2010 . —. TNT announce new Dallas pilot episode. JR Ewing is back. 9 September 2010. 05 December 2010 . University of Minnesota. 1920-1929 : Media History Project : U of M. 30 September 2008. 05 December 2010 . "Who Done It?" Dallas. 21 November 1980.

Thursday, October 24, 2019

Winning the Micro-War: Prevention and New Drugs

Humans are engaged in a â€Å"micro-war† with bacteria, and we are losing.   Bacteria represent one of the most adaptable organisms on the planet primarily due to their propensity for adopting genetic mutations.As with all evolutionary mechanisms, most mutations are either harmful or neutral; they do not provide a comparative advantage to the mutated organism.   Other times, however, a mutation will counteract a new and damaging environmental pressure and the organism will become well-equipped to survive and pass on its genes.This is precisely the problem with antibiotic resistance in bacteria: human antibiotics present a new environmental pressure to the highly-adaptable micro-organisms, and some develop an ability to survive through mutation.   That threat is magnified by the horizontal spreading of resistance through plasmid transfer and replication (â€Å"Extending the Cure†).   To mitigate the threat of antibiotic resistant bacteria, three paths must be pur sued: prevention and development of new drugs.Because antibiotic resistance arises primarily as an evolutionary response to environmental pressure, antibiotic resistance can be avoided by minimizing the introduction of antibiotics and using them only when truly needed.   When antibiotics were first introduced, they were seen as a panacea—and rightly so, as they quickly and effectively treated diseases that had previously been deadly and widespread (Lewis, FDA).Unfortunately, however, this enthusiastic adoption of antibiotics has led to a dangerous over-reliance on their use.   For example, many dermatologists not only prescribe antibiotics for mild acne, but they also make the mistake of frequently rotating between antibiotic types.   As the data show on the Essential Biology website, rotation does not decrease the prevalence of antibiotic-resistant bacteria (Essential Biology).   In fact, 10.7% of patients in the resistant group were found to be housing resistant bac teria, as compared to 7.7% in the control group—indicating that antibiotic rotation may actually exacerbate the problem rather than solve it (Essential Biology).   Furthermore, this method may be particularly harmful because it raises the possibility that a colony of bacteria may develop into a so-called â€Å"superbug† by gaining resistant properties against multiple antibiotics (â€Å"Breeding the Superbug†).Conversely, reducing the number of antibiotic prescriptions is effective in limiting the number of antibiotic-resistant strains.   Finnish researchers proved this correlation in a study where they tracked the prevalence of antibiotic-resistant bacteria while they reduced their prescriptions of Erythromycin (Essential Biology).As the data in the bar graphs demonstrate, prevention through reduced prescription of antibiotics seems to stem the tide of resistant bacteria: by prescribing fewer antibiotics, doctors were able to more than have the percentage o f resistant colonies from a peak of 19.0% in 1993 to a low 8.6% in 1996—a dramatic reversal (Essential Biology).However, preventative measures will only slow down the development of resistance and will not in fact solve the larger problem.   To really gain ground in mitigating the effects of antibiotic-resistant bacteria, researchers will continually need to develop new antibiotics that are capable of killing off resistant strains of bacteria.This is where careful regulation of antibiotics could save lives: if these â€Å"last lines of defense† are prescribed for everyday usage, the effectiveness of a doctor’s arsenal will be reduced and modern medicine may be powerless to stop treatable illnesses from becoming killers (â€Å"Extending the Cure†).If, on the other hand, doctors limit the usage of antibiotics to times when they are truly needed and researchers continue to develop new, more effective antibiotics, we will be able to minimize the ill-effects of antibiotic-resistant bacteria and win the â€Å"micro-war.†Ã‚   Our health depends on it.Works Cited:â€Å"Breeding the Superbug.† Allianz Knowledge Online (Ed. Valdis Wish). Electronic article.http://knowledge.allianz.com/en/globalissues/safety_security/health_pandemics/hospial_infections_mrsa.html. Accessed 3 November 2008.Essential Biology. â€Å"You Decide: What Can We Do About Antibiotic-resistant Bacteria?†Online interactive lab. Pearson Education.http://wps.aw.com/bc_campbell_essentials_3/47/12139/3107664.cw/index.html.Accessed 3-6 November 2008.â€Å"Extending the Cure: Policy Responses to the Growing Threat of Antibiotic Resistance.†Executive summary. â€Å"Extending the Cure† online publication.http://www.extendingthecure.org/downloads/ETC_EXSUM.pdf. Accessed 5November 2008.Lewis, Ricki. â€Å"The Rise of Antibiotic Resistant Infections.† Electronic article. United StatesFood and Drug Administration. http://www.fda.gov/Fdac/fea tures/795_antibio.html.Accessed 4 November 2008.

Wednesday, October 23, 2019

Marketing Planning Consultancy Report for Fairview International

During the late nineteen nineties, a thorough strategic review of the British Junior Chamber of Commerce was conducted. It is a kind of parties and charity events Junior Rotary   that has a distinctly retro feel to it, one of the reasons why it had lost 80% of its members (or customers and market share) over the previous twenty years. Its members were usually in their 30’s, so it was no longer junior at all! Radical approach was taken by the officers of the said group while others simply rearranged the chairs on the deck of the Titanic as the ship continued to go down. One of the features of this organization was international twinning where the members visit friends in a foreign chamber bi-annually and vice-versa. It was proposed that the organization become a travel company primarily to see bands like Robbie Williams, Coldplay and James Blunt play in other countries. Low cost flights were becoming popular and if you could stay at your twin organization members home (and they yours) you then had a very low cost international travel model with a purpose ‘the big gig’. This delivered to a young person’s sense of ‘having a good time’ having traveled far to rock festivals in my youth. But this was revolution for this retro organization whereas the more conservative members of the organization proposed an evolutionary model that was accepted. Perhaps predictably it continues to decline and I and others remain convinced that my prescription was an effective one! The aims of the organization have been defined in the widest possible terms in effect ‘offer a service to young people containing real features and benefits that they would instantly perceive to have value and relevance in return for a fee’. It is surely obvious that any service offer has to change with the times. Welfare state spending may reduce the need for charity or terrorism the appeal of travel, never mind that, new young adult generations will always look to find new ways to irritate older people. Digital Technology has revolutionized this landscape (Generation X, 2000). In this short piece of work, I, as the consultant, challenge Fairview to look at their product offering in the broadest possible terms too. When they use the term gaming, it should simply mean fee generating play. For instance, I think many young men (and women) in the United Kingdom would like to play for the English soccer team. It should be perfectly possible to design and offer a paid for interactive Information Technology game where you join a team, play well and are transferred while you play against other teams with team members located all over the country on your mobile phone, timing runs, tackling, and making passes and shots in real time on the screen. It is this soccer offering where the United Kingdom has the best product in the world I have focused on, as United Kingdom consumers pay to receive live soccer currently. It is both then the dominant market segment for gaming potential as well as the easiest to charge a fee for. This then should be the aim for Fairview. To understand what young people want and harness the technology to deliver a new concept that will sweep the market. This is all some distance from the traditional ‘bookie’s’.   Fairview uses the name ‘chain’ to describe this market entry. Chain is the right term, but not as in the old ‘a chain of bookie’s ‘but by building customer databases linked by profitable repeat fee based gaming interests for rapid team game building. This is as near to a mission statement as my proposal needs. Proposal While on the one side the United Kingdom seems a perfect place to offer gaming services as a wealthy secular modern society with no overt proscriptions, the reality is that this protestant country has some of the same forces at play as the puritan founders of the United States of America that influences proscriptions against gaming there. Millions of British used to admit to only gambling once a year on ‘The National’ the Grand National Steeplechase. Bookie’s were scruffy smoke filled pits of dysfunctional people all too often Catholic immigrants from Ireland. Relatively well educated, if you asked the British why they didn’t gamble they’d say ‘it’s a mugs game’ and ‘get rich quick schemes’ only work for the amoral founders of the idea. They would prefer to ‘gamble’ if that is the appropriate term on the stock market where legitimate gains could be made by using the thirds party services of good corporate management to ensure a comfortable retirement. If you look for further evidence of this, it is well known that no Casino will open in the United Kingdom, unless there are large numbers of potential ethnic Chinese gamers living nearby. They will not get rich on United Kingdom consumers, indeed may not even break even (The Independents Britain’s new cultural entrepreneurs, 1999). .But times change, and just as the stock market now offers a diverse range of derivative instruments, so does gaming. The popularity of the English Premier League has lead to the spread betting phenomenon. If the top teams usually win, the margin of victory is far less certain and this also has lead to greater volatility and margins of gains and losses or in other word exciting risky behavior. The United States legislation against on line gaming was an initial set back as the United Kingdom based organizations were generating   lot of business in for instance interactive Poker games (People before structures, 2000). B.   But clearly there now offers the same kind of opportunity for Fairview that stem cell researchers enjoy in the United Kingdom’s less judgmental society in other ways, so familiar to the Americans, but what exactly is it?. Technology has changed consumer markets especially for young people fundamentally. Living in a poor third world town in a poor third world country there are dozens of internet shops catering for young males who want to play on line. The cell phone here predominates and conversations have to be broken mid sentence to give the phone its precedence. These are new networks just waiting to be more completely, competently and commercially exploited. In the United Kingdom, most homes have internet cable bundled with telephony too and children dominate their use. For those who think that the internet is a marvelous utility for expanding the mind with information, the reality is that it is pornography that dominates commercial transactions on the web. People are quite happy to sign up to a site that suits their sexual taste and this has hastened the demise of the printed word if pornographic magazines were more likely to venerate the picture rather than the accompanying narrative. This all simply demonstrates that people will pay a fee to use IT if you give them what they really want, in this instance, sex! To refer back to my opening, I realized that the Junior Chamber had other problems too in gaining new young members. People often didn’t want to move around to get together any more, given the twin threats of urbanization traffic clog and personal security threats. At their office was the ideal tool to ‘blog’ instead. Tools like Microsoft Messenger meant that you could now have an interactive real time conversation. Add a web cam and this is the modern equivalent of the ‘whist drive’ or poker games my parent’s generation but enjoyed without the need for a meeting place. Property in the rich and crowded island that is the United Kingdom is notoriously expensive to buy or rent. How very convenient! The question then to ask is, given this new digital societies’ range of extensive interactive tools, what will the young people move onto once they tire of their mostly violent and speedy games? Gaming defined as a competition where you place a stake and back your skill has to be the obvious move once these kids are working and have more money in their pocket. The opportunity is obvious. But will Fairview be sufficiently visionary to spend marketing resources on creating this market? To do this, their initial key goals will include setting up the soft infrastructure. They will have to work with key influencers (for instance game designers) and agents (like MySpace) and the Premier Football League as well as build a formidable technical offering, but they will be pushing against an open door in terms of consumer desires. They must design a proprietary brand and a tightly drawn patent to protect themselves at least at the outset for competition, unless they are not prepared to spend enough marketing funds on this to ‘go it alone’ and would rather share the burden with competitors in the hope that there is enough business to keep everyone happy. Observe the English soccer on Star Sports in Asia. It will be noticed that they urge customer to use their cell phones to make score predictions and so of course can build up a data base of cell phone numbers that send the predictions in. Many of these Asian English soccer fans have never been to a real English game. They are a perfect target to form virtual soccer team similarly with the virtual manager games. In a sense Star Sports and its competitors are ‘ahead of the game’ but they don’t recognize what they’ve got yet nor how best they can leverage it. When the term ‘clicks and mortar’ was first coined in the nineteen nineties it seemed pretentious, but in fact it was ‘right on the money’. It seemed that consumers wouldn’t buy some things unless they’d seen them first. The feel of something is important. It transpired that Amazon were very good at selling Information Technology, books and records all not particularly visual or tactile and we would buy holidays and flights on the net for the same reasons, but when for instance it came to clothes, a regional superstore may be needed to view the goods closer at hand. Since that time memory has got cheaper and virtual reality less virtual, and this has become a little less of an obstacle. What about the social environment though?. People will be free to play these games in public arenas with adjacent fellow players. It just need not be that way. Of course, younger people have sometimes never even thought about this although malls around the world seem to still be full of them. There is evidence too that many people gravitate towards social situations such as ‘the bookie’s’ provides. Where then in the product offering should we place these components? It seems to me that an internet gaming company should product test a real life regular forum for their customers. An organization was set up by Tony Blair, the former United Kingdom Prime minister’s advisor on future policy trends called DEMOS. It was a centre left policy think tank. Most of the action was in far away London but once a year they would hold an event in the north in Liverpool. It is this kind of customer sensitivity that internet offerings have to master, designed as they all too often are by tech ‘geeks’ who are rarely ‘people persons’. An annual conference of soccer gamers could be highly viable and entertaining for them off season. In one article by Demos, they put the spotlight on Generation X the first internet generation to reach adulthood. This was in some ways a fundamentally different generation. They were found to be the first generation that had synthesized their social needs inside their heads and home, whereas previous young adults would head off down ‘the pub.’ The bedroom of the average young person in the United Kingdom is now an entertainment and communication zone, a little like the bridge of Star Trek! The recent purchases of social networks like that of MySpace by Google tells us something about their utility for attractive targeting both by advertisers and the future tech offerings that Google is rumored to be announcing soon in the cellular communication area. So far I have mostly referred to the internet, but clearly relatively few people can receive this via 3G right now and these services are expensive (but there is an opportunity there for Fairview too). It is clear that in the technical mix a formidable proactive customer services 2G offering should be launched as well, as we all know that these 2 and 3 G phones are no longer just phones but in some way an extension of the identity of the individual. Where this would all lead in terms of software development I don’t have the expertise to predict, but Fairview would surely need their own in house team of software developers. Opportunities for as ubiquitous a product as interactive soccer would clearly show themselves rapidly in both mainland Europe and South America where soccer is king, and later, globally! The beauty of technology of course is that this can be all run from just one location. Adjacent opportunities will be available too for the skill and experience built by the Information Technology department to be applied elsewhere. There are many customer services functions in the United Kingdom where good staff could be poached for a more interesting job This leads to the subject of Brand. Clearly few can tell the Americans anything about brand building. In consumer markets, brand is king and so internet and 2G advertising with product offers would be essential. I repeat that endorsements by top soccer players of the interactive paid for soccer gaming would too be essential if that were part of the offer. It should too watch how Google addresses the market in its next move as that organization seems to have a good feel for the youth/it/ commercial landscape The action and execution plan would be carried out most effectively by well trained and motivated new young people to Fairview that have bought into this concept as they will sell/merchandise it with real enthusiasm at retail software purchase points. This will be a sales force with all the traditional activity goals, daily targeting etc. A key account manager will set up the contacts with the key partners MySpace, YouTube, etc. and Star Sports and the Premier League to set up the delivery networks, but it will be the marketers that will likely make the most impact by leaflets in the appropriate magazines, advertising boards at soccer grounds, cell phone text message advertising etc. A pre offer tease roadside board adverting campaign could be useful but as this will be a tech offering a key initial task would be to build a potential fee gamers data base by garnering cell phone responses to advertising. The mining of this cell phone response consumer data base should be a key task of an in house customer services team with specific goals to be achieved. Conclusion It can be concluded from the evidence above is that there is a real opportunity to move things on commercially in the tech gaming space and thereby move away from the traditional bricks and mortar gaming concept. This is of course already well under way, but the surface is only being scratched in terms of potential as large sections of the community don’t game (gamble) at all as the offer has yet to be put in the right way. This is the right way and indeed many of the tools look already to be in place, if greater use of 3G would be a slight advantage. Much of the above proposal is already out there like United States interactive basketball and I’m sure that Fairview know this, but they could crucially deepen the level of interactivity with a virtual FA Cup played by thousands around the world with a trophy handed to the winners before the real FA Cup Semi Final and real players ‘guesting’ on line in teams. This ‘hype’ or real celebrity based excitement, a mix of reality TV and virtual reality could gain many millions of subscribers paying per game regularly ‘on line,’ or even women (or men) aspiring to dinner with David Beckham, indeed make such a sea change in the commercializing of ITC that this becomes a legendary ‘breaking of the mould’ enterprise, the ‘final straw’ that opened the door for a fee based gaming enterprise to ‘clean up’. It simply remains then to be seen whether they will have both the vision and resources to turn this into such a lucrative reality that one day soon it will be as playing a pivotal role in redesigning post modern civil society as well!. References Generation X   – Demos   UK 2000 Handbook. 2007. http://www.rjca.org.uk/docs/Handbook_A.pdf People before structures – Demos UK 2000 The Independents Britain’s new cultural entrepreneurs – Demos UK 1999                     

Tuesday, October 22, 2019

World War 2 essays

World War 2 essays In America in the Twentieth Century, George Donelson Moss describes the change in American society as a result of World War II. He argues that during the Second World War the United States went from a nation suffering the effects of a Great Depression while dealing with a world occupied by war and controversy regarding President Roosevelts foreign policy, to a unified, proud, and powerful nation. Moss claims [The United States] armed forces and industrial might had played decisive roles in destroying Fascism, militarism, and imperialism around the globe. The rise of Nazism in Germany and Fascism in Italy were two main factors contributing to the outbreak of the war. Many feared Fascism, a political ideology condoning the recreation of a populist ultranationalist state, along with Communism . A common belief in many modern societies including the United States was that radical ideas such as Fascism and Communism were too extreme. Militarism existed mainly in Japan and Germany, as both nations were trying to build an empire. Through aggression and appeasement, Hitler gained Austria, Sudetenland, a section of Czechoslovakia, and other European territories. Meanwhile, in Japan, Emperor Hirohito seized Manchuria, an area of Northern China, with hopes to gain control of Southeast Asia. While the United States attempted to stay out of the conflict, the last straw came on D ecember 7, 1941. Japans surprise attack on Pearl Harbor left almost 2,400 Americans dead and an overwhelming sense of patriotism. The United States then entered the War, with hopes of destroying fascism, militarism and imperialism. ...

Monday, October 21, 2019

Free Essays on The Scarlet Letter Of Sin

Among Sin Essay written by: PeachiKiwi Sin is defined in Webster’s New World Dictionary as, â€Å"any offense, fault, or the willful breaking of religious or moral law.† Mankind is prone to some degree of sin: it is a barrier that can not be avoided. But it is a question as to what mankind can do in order to achieve redemption from sinister ways, and also how to redeem. However great a sin may seem, it can only augment itself by the perpetrator not owning up and taking responsibility for it. In the book The Scarlet Letter by Nathaniel Hawthorne, perhaps the greatest sinner was Reverend Arthur Dimmesdale. Many of Hawthorne's works center around what is right or wrong, and the consequences of breaking the basic links between humans by committing acts of sin (Brown). In this book, Reverend Dimmesdale is Hester Prynne’s secret lover, with whom he shares his sin, the sin of adultery. It is ironic that dispite Dimmesdale’s profession, he commits this sin. For a great amount of time in this book, author Nathaniel Hawthorne shows how this sin is frowned upon by many of the townspeople. Arthur Dimmesdale is an eminent minister in Boston and also the father of Pearl. He is a tortured man who constantly places his hand over his heart when agitated. His health is quite bad, and it is thanks to Roger Chillingworth's potions that he is able to stay alive. Dimmesdale admits to being Pearl's father at the very end of the novel, and reveals that he has a scarlet letter branded into his flesh. He dies upon the scaffold while holding Hester's hand. For seven long years, Mr. Dimmesdale lacks the courage to admit his guilt publicly, which puts a tight clamp on his conscience and soul. His sin is prolonged inside of him, festering in every corner of his body and plaguing in his mind... Free Essays on The Scarlet Letter Of Sin Free Essays on The Scarlet Letter Of Sin Among Sin Essay written by: PeachiKiwi Sin is defined in Webster’s New World Dictionary as, â€Å"any offense, fault, or the willful breaking of religious or moral law.† Mankind is prone to some degree of sin: it is a barrier that can not be avoided. But it is a question as to what mankind can do in order to achieve redemption from sinister ways, and also how to redeem. However great a sin may seem, it can only augment itself by the perpetrator not owning up and taking responsibility for it. In the book The Scarlet Letter by Nathaniel Hawthorne, perhaps the greatest sinner was Reverend Arthur Dimmesdale. Many of Hawthorne's works center around what is right or wrong, and the consequences of breaking the basic links between humans by committing acts of sin (Brown). In this book, Reverend Dimmesdale is Hester Prynne’s secret lover, with whom he shares his sin, the sin of adultery. It is ironic that dispite Dimmesdale’s profession, he commits this sin. For a great amount of time in this book, author Nathaniel Hawthorne shows how this sin is frowned upon by many of the townspeople. Arthur Dimmesdale is an eminent minister in Boston and also the father of Pearl. He is a tortured man who constantly places his hand over his heart when agitated. His health is quite bad, and it is thanks to Roger Chillingworth's potions that he is able to stay alive. Dimmesdale admits to being Pearl's father at the very end of the novel, and reveals that he has a scarlet letter branded into his flesh. He dies upon the scaffold while holding Hester's hand. For seven long years, Mr. Dimmesdale lacks the courage to admit his guilt publicly, which puts a tight clamp on his conscience and soul. His sin is prolonged inside of him, festering in every corner of his body and plaguing in his mind...

Sunday, October 20, 2019

Essay on Graffiti Art

Essay on Graffiti Art Essay on Graffiti Art Los Angeles is the most densely inhabited city in the state of California, and stands in second place after New York City, as the most populous in America. Most people in the city socialize mostly through cultural traditions and arts that are mainly practiced in the area. These arts form the basis of communication and expressions whether political or social. That being a few of the forms of expression graffiti is being widely used in the city. This form of art is employed as a means of social and political expression. The reason as to why young people use this form of avenue is that it is quite public and will relay the message. The fact that they are not provided with platforms to express themselves is another key issue to be addressed. In this paper, discussion on ways through which this work of art expresses the social and political issues in relation to Los Angeles will follow suit. The city holds a history rich of arts and culture that has attracted millions of tourists from all over the world many years ago. In fact, the city’s greater area represents the most important site for television and movie production in the whole of the U.S. Other works of art related to Los Angeles include literature, music, museums, architecture, paintings, and street art, just to mention a few. Wordings; Graffiti artists use certain terms like crews, bombing, taggers these form a characteristic of graffiti traditions, although significantly, this type of dialect is to the idea that the whole culture is associated to the wider American customs that we are a components. Culture and language cannot be separated; culture creates language and the language creates culture. This distinct language is a preserve for graffiti tradition members and can be learnt through participation or continuous exposure to tag culture. This tag language is one form that graffiti is used to express social issues. The present graffiti words are obtained from the daily social life, the comments, phallic symbols, the jokes. Such graffiti is written in a common language so that individuals can comprehend, in addition to, partake in its humor or react in kind (Phillips, 47). The second category is images; in the context of community-based graffiti; these graffiti look like vivacious characters and vibrant texts. They have an origin in hip-hop culture and were selected because of its ability to both isolate, and form an interconnected faction that replicate current social issues in Los Angeles. It reflects a culture that is emerging in the society; it is ingrained in clothes, music, and dialect. The style was a preferred method, and individuals who create these images were part of the society that is influenced by the occurrence of these descriptions. Graffiti carried out by Gang is the type that is emphasizes a lot of the communal identification that this expressive means may value . However, the power that this illustrations yield, is usually disregarded. Graffiti expressing political notions is founded in interior representation by which negative political thoughts are channeled. These types of graffiti are mostly employed through activism movements in times of political protests; they have the ability to induce an emotional response, whether good or bad from their targeted audience. Objects, images and social conducts that contain a common implication among communities stand to unite the people. Under graffiti, the art has stood as a representation of opposition and a common dissatisfaction with current social certainty. Ancient graffiti expressed love affirmations, social opinions and simple terminology of the notion in comparison to current popular information of societal and political standards as seen in the streets of Los Angeles (Phillips, 46). This is the same as in today’s world. Graffiti has been commercialized and is gaining popularity while others are seeking its legitimization. In 2001, IBM a large computer firm instigated a movement in Chicago, and San Francisco, which was advertising peace the campaign primarily, involved the community spray work of art on pavements the given symbols to illustrate Peace, Love, and Linux. However, because of the law which states that graffiti art is illegal the act saw the artists detained and prosecuted with damage charges, in addition to the repair costs, and penalty measures, IBM Company was fined more than US$120,000. In Los Angeles, Sony instigated same advertising campaign in 2005 and other cities, but this time taking into consideration the legal challenges of the IBM campaign. Sony compensated proprietors for the privileges to paint on their properties; portraits of dizzy-eyed city kids gathering, who were imitating a skateboard, a paddle or a rocking horse using PSP gadget. The two campaigns are an expression of an application of graffiti as a means in passing information, which the society does not approve to some extent. The war is clearly illustrated in Los Angeles, where two people were shot dead by the graffiti artist when they tried to stop them from doing what they love best. . Another social aspect is the growth of computer gaming depicting the art largely. These is to the positive aspect of the art, for example, the jet set radio program (2000–2003) shows the story of an assembly of youths fighting the subjugation of an authoritarian police that seeks to hinder the graffiti artists’ liberty of expression. Frequently, graffiti is reputed as an element of a culture that seeks to rebel against au thority and laws in general as seen in the state where a certain group brands themselves and seek to warn visitors of their presence. What in my perspective makes the art wrong is the fact that most vandals are young people, ranging from young school going to youths, who vandalize public spaces for invalid reasons such as boredom, anger or revenge. For successful artists, ideas that perform this art often diverge and can illustrate a wide array of approaches and perceptions. Most artist use materials such as paints and sprays, these sprays have a negative effect on the surroundings because of the fact that it contains. Harmful chemical elements like chlorofluorocarbons or volatile hydrocarbon gases are contained in the paints used for graffiti in painting a surface. These are harmful to the environment, and will continue to worsen the global warming situation in the world. Alternatively, moss graffiti can be adopted which will use moss, which is more environmental friendly to create the images or the wordings. The mixture is prepared through gluing moss unto a plane by mixing beer milk or yoghurt to serve as an adhesive for the art. These efforts of making the situation more environment friendly does not justify the fact that each year, in the clean up exercise of graffiti, large amounts are accounted for. The society can approve a policy less lenient for destruction and instead provide an avenue or a place designed specifically for these artists to express themselves. Arresting them will only make the condition worse and they will continue to spend cleaning up the streets. On the other hand, with the already tarnished streets, what the locals need to do is first; to identify objects and locations prone to graffiti, and educate property owners effective and efficient of cleaning the places. Participants in these forums will mostly include property owners affected by graffiti, recreational facilities public works, shopping malls, schools, government, businesses, and other institutions. This will resolve the crisis in the short period; in the end, they can construct their buildings with hard to write on bricks or plant shrubs and hedges. Improved lighting and cooperation of the community and the authority will solve their so-called problem. Looking at an artist’s perspective bring us to understand why they are so passionate about the art. Certain anthropologists explain that the art is an expression of one’s ideas and ideals. It goes beyond just the images and is mostly a representation of political ideas, race and art. This passion goes beyond fear of being caught, which has made a blog that highlights these paintings as being top five most viewed sights. I must say that these pieces of art is quite eye-catching and has its own beauty. The artists also are said to have a distinction between street art and graffiti basing the difference in that the artist signs graffiti while the street art is simply a form of expression, which is often done randomly. These facts also lead us to asking the question is the form of art an unnecessary struggle. I believe when one wants to pursue something he should go for it. Being a true believer means one is not swayed by the changing world, but one should also consider doi ng it peacefully. Overall, the art can signify liberation, love or territory. What the artist need is to make the community understand from their point of view. Successful artists in this field have received awards to prove that the entire art is not a negative vice and can be displayed in museums. In other words, it can be a visual method of communication with these it would play as both an art and a mode of communication to the users. Being an old form of art goes to show it has its form of justification and is not all negative (Ganz, and Tristan, 98). A closer insight to the teenagers responsible for this form of art these explain that graffiti delineates the effect neighborhood, politics, and culture that is the society in general have on the day today activities of these teenagers. Most outstanding thing of this insight being the spirit, pride and allegiance that are expressed through in the voices of the said teenagers. This is not a glorification or the justification of gang behavior, but we rather perceive it as an objective that focuses on a specific social group that is not readily featured in the mainstream media and is trying to reach out. Gangs are not prevalent in many communities; my hope is that concerned parties would be enlightened, through various channels to be able to communicate with this group of a generation that is in need of help.

Saturday, October 19, 2019

Applying time series methodologies simulation Essay

Applying time series methodologies simulation - Essay Example Its worth investing because the results are tangible and positive. A decrease in advertising budget has resulted to reduced sales. With investing 164 million USD in advertising, the company generated 2,454.41 million USD. Putting 140 million dollars for advertising resulted to 2,264.85. This is a significant decrease in revenue or sales generation. Average investments in advertising would bring an average accumulation of sales. Blue Inc in the last three advertisement budget has ranged between 148 million USD to 164 million USD. This means that the level of sales would remain at the same level if there would be no or little increase in advertising budgets. A decrease in advertising budget from 164 million USD to 140 million USD resulted to a decrease in revenue generation from 2,454.41 million US dollars to 2,264.85 million dollars. Therefore (164-140) = (2454.41-2264.85) The above is significant for it means that if the competitors were to put massive investments in advertising, they would surpass the sales of Blue Inc. The current trend in advertisement investment is a threat, and the company should consider adding the amount set aside for advertisement. At current rate of allocation of advertising resources, the company would significantly lose in retail coverage. Decreased levels of advertising would mean that few people would be reached by the message. The competitors would be capitalizing on this, and therefore, if the company is to avoid losing its competitive niche, it has to consider increasing levels of

Friday, October 18, 2019

Final Exam Assignment Example | Topics and Well Written Essays - 1250 words - 3

Final Exam - Assignment Example claimed that in his reflections on self, he realized that it was impossible for him to have a unified impression of self without the particular perceptions; Hume argued that when he tries to think about the concept of self, what he stumbles upon are particular perceptions such as heat or cold, love or hate, or pleasure or pain. For this reason, therefore, Hume concluded that there is no self, but what we call self is merely a bundle of sensations In his view of the self, Immanuel Kant refuted Hume’s argument that we cannot have an idea of the self. In his epistemology, Immanuel Kant held that there are two sources of human knowledge. i.e. sensibility and understanding. This view is contrary to Hume’s view; Hume held that sensibility is the only source of human knowledge. For Kant, sensibility gives us objects, while the understanding thinks and reasons about the given objects. In his epistemology, therefore, Kant was of the view that it is indeed possible for us to have knowledge of things which have no direct impressions. For Kant, therefore, by looking for the self I in sense impressions, Hume is looking for the self in the wrong place. For Kant, the self is the entity that unifies human experiences, thus enabling human mind to synthesis sense perceptions. By saying that existence precedes essence, Sartre meant that human beings are the ones who make up, as it were, their essence. For Sartre, human beings are not determined, from the moment of their birth, what they will be in life. For this reason, therefore, Sartre viewed human beings as existing first before they determine what they will be in life. For Sartre, human beings are born with the freedom and the possibility to become whatever they want to become in life, i.e. human beings are born with the freedom and the ability to form their own essence. For Sartre, therefore, existence in human beings precedes essence. This view of human beings, however, makes human beings different from inanimate objects

Construction Litigation Industry in California Thesis - 1

Construction Litigation Industry in California - Thesis Example In the light of improved opportunities, we find that the general contractors now offer a number of services such as: financial assistance, management of the total program, operations and maintenance, and renovation besides the core service of designing, building, and construction management1. Hence, we see that the construction industry has taken over a number of services that were offered by consultants. The contractors have taken over a large share of the service market of A/E consultants and thus, A/E firms need to expand the services offered to retain their market shares. They need to venture into service segments such as providing financial assistance to the clients, assistance with regulations, cost analysis of project life cycle, O&M functions, and renovation services. The situation has changed dramatically for marketing professionals and construction services providers and it is not as simple as it used to be. The shift in the project delivery system and the advances in commu nication technology requires the architects and the engineers to change themselves from their usual procedures of working. For example, in the past architects relied on their name and recognition whereas consulting engineers relied on 80/20 rule2 , and general contractors used to bid low in competitive bidding situations. The A/E consultants can retain their market shares by strengthening their market niche, marketing plans that increase customer retention, and restructuring of the organization to increase flexibility in the human resource.

Thursday, October 17, 2019

Glaucoma label study Article Example | Topics and Well Written Essays - 500 words

Glaucoma label study - Article Example However, a small number of glaucoma patients with reduced visual function might benefit from large print labels on their topical eye drops. Glaucoma is an important global public health concern with the proportion of patients burdened with this sight threatening disease ever increasing due to the rapidly ageing population. In Australia, glaucoma causes 3% visual impairment and 14% blindness in patients aged 40 and over. Since the majority of glaucoma patients are managed initially with medical therapy, compliance is critical for decreasing disease progression. Despite the availability of effective pharmacologic therapies, non-compliance in patients with glaucoma has been reported to vary from 24 to 59%. Many obstacles affect treatment compliance including regimen factors (refill, cost, complexity, change, side effects), patient factors (knowledge, skill, memory, motivation, health beliefs, comorbidities), provider factors (dissatisfaction, communication) and situational or environmental factors (lack of support, major life events, travel, competing activities, change in routine). Quality of written instructions such as amount of information and readability is important in ensuring medication compliance especially in visually impaired, elderly patients where written treatment information often supplements verbal instruction. In some cases, especially when a patient has a care giver, this information becomes the main source reference for correct interpretation of their medication regime. The aim of our study was to assess whether readability and comprehension of medication label size was a contributing factor to treatment compliance in glaucoma patients. Eighty subjects with diagnosed glaucoma were recruited from the public out-patient clinic of a tertiary eye hospital in Melbourne, Australia. The duration of study was 6 weeks (27.03.07 to

Human Rights Research Paper Example | Topics and Well Written Essays - 1500 words

Human Rights - Research Paper Example This paper provides a brief detail of them along with human right practices in different nations. Introduction The concept of human rights was first introduced to the world by United Nations Charter in 1945 (Freeman, 2011, p 4). The elements or doctrines of human rights which were declared by United Nations are accepted across the globe as standard human rights. The human rights include a host of provisions or aspects. Some of these are- freedom by birth, equality of rights and dignity, promotion of universal peace and brotherhood, eradication of any discrimination in theory and practice, general right to lead one’s own life with liberty and security, general right of not entertaining any extreme punishment or degrading treatment, right to recognition, equality before law and State, right to fair trials and public hearing, right of doing social and cultural duties, right to opine and express, freedom of thought and conscience, freedom of exercising ones free will regarding sel ection of religion, political party, philosophy, and many others (Preamble, n.d.). This paper examines general characteristic features of human rights, its historical background, international bodies supporting its cause and finally its implication in present times. Human rights: general attributes The concept of human rights emerged as early as seventeenth and eighteenth century when the liberal doctrines were propagated by different socialists and philosophers. Capitalism got introduced in Europe during this time and resulted in major change in socio- economic structure. Due to capitalism, more precisely mercantilism, working class people suffered a lot. They were not only exploited on monetary and physical terms, but at the same time were also tortured, beaten, abused and even murdered. The idea of human rights initiated since then with an objective to initiate a protest against capitalist social order (Pollis and Schwab, 2000, p 11). As general people perceive it, human rights a re a set of principles bestowed upon every individual on this earth. Human rights ensure that every person, irrespective of caste, creed, age, color and nationality enjoy some specific rights and freedoms. Often, the human rights are also considered as a ‘concept’ which is adopted for real- thinking and expressing those thoughts. Furthermore, it is expressed that human rights are nothing but a mode of ‘ethnic cleansing’. This implies that the more the interests and welfare of individuals are violated, the more implication of human rights becomes essential. In present times, human rights are mostly associated with social and economic issues like illegal transactions, terror, massacres, unfair trail, execution, mass rapes- wherever the relative security of individuals are compromised (Freeman, 2011, p 3-4). From traditional point of view, human rights could be classified into two groups- human rights associated with democracy and human rights associated with individual rights and freedom. Democratic human rights incorporate rights of individual person and masses regarding civil aspects and also aspects related to politics, economy, society, culture and religion. In practice, this concept of freedom and independence supported by human right varies across different nations (Duxbury, 2011, p. 46). Reasons behind formulation of human rights Out of the several reasons due to which the human rights were framed, one is being abused by prosecution by legal bodies or tribunals on behalf

Wednesday, October 16, 2019

Glaucoma label study Article Example | Topics and Well Written Essays - 500 words

Glaucoma label study - Article Example However, a small number of glaucoma patients with reduced visual function might benefit from large print labels on their topical eye drops. Glaucoma is an important global public health concern with the proportion of patients burdened with this sight threatening disease ever increasing due to the rapidly ageing population. In Australia, glaucoma causes 3% visual impairment and 14% blindness in patients aged 40 and over. Since the majority of glaucoma patients are managed initially with medical therapy, compliance is critical for decreasing disease progression. Despite the availability of effective pharmacologic therapies, non-compliance in patients with glaucoma has been reported to vary from 24 to 59%. Many obstacles affect treatment compliance including regimen factors (refill, cost, complexity, change, side effects), patient factors (knowledge, skill, memory, motivation, health beliefs, comorbidities), provider factors (dissatisfaction, communication) and situational or environmental factors (lack of support, major life events, travel, competing activities, change in routine). Quality of written instructions such as amount of information and readability is important in ensuring medication compliance especially in visually impaired, elderly patients where written treatment information often supplements verbal instruction. In some cases, especially when a patient has a care giver, this information becomes the main source reference for correct interpretation of their medication regime. The aim of our study was to assess whether readability and comprehension of medication label size was a contributing factor to treatment compliance in glaucoma patients. Eighty subjects with diagnosed glaucoma were recruited from the public out-patient clinic of a tertiary eye hospital in Melbourne, Australia. The duration of study was 6 weeks (27.03.07 to

Tuesday, October 15, 2019

Fashion Designers Blog Essay Example | Topics and Well Written Essays - 1250 words

Fashion Designers Blog - Essay Example The paper "Fashion Designers Blog" talks about the designers of fashion. The Fashion Week Daily described Lam’s sportwear designs as touching on femininity that espouses maturity and self-awareness. Lam’s designs are also described as emanating intelligence without being overtly intellectual but rather more on the emotional side. Moreover, while Lam’s designs reflect modernity, they also encapsulate history. Lam’s formal wear is characterized by the cotton trenchcoat or the trenchcoat with fox trimmings and his evening gowns which are either short silk cocktail dresses marked by â€Å"handkerchief sleeves† or â€Å"flowly one-shoulder† gowns. Essentially, Lam takes a classic look and brings it into the new millennium. For example, Lam would take a seventies or late sixties look and reinvent it so that it appeals to today’s market. When Lam debuted his first collection in 2003 during New York Fashion Week in autumn of that year, he came well qualified. Graduating from the New School for Design, Parsons in 1990, Lam spent the next 12 years in design houses, particularly under Michael Kors. It was from Kors, that Lam claims to have acquired a taste and knowledge for American classics. Immediately following his debut, Lam’s designs were taken-up by Barneys New York and Bergdorf Goodman and caught on without hesitation. Lam then ventured into other areas bringing his brand to shoes, eyewear and other accessories. His brand was validated on another level when Lam won the 2005 CFDA’s Swarovski Perry Ellis Award.

Monday, October 14, 2019

Comparing and contrasting the poems Essay Example for Free

Comparing and contrasting the poems Essay The poems Vultures by Chinua Achebe and What were they like? by Denise Levertov are the same in that they both about war and conflict between two different tribes or regions within one country. Both poems reflect the effects of war and how can dramatically change history. Chinua Achebe uses vultures to explore his thought and ideas of war. He starts by introducing us to their foul diet of dead humans and animal flesh, and then they appear to care and love for one another. Achebe feels that people should be hopeful that the goodness and love will one day overcome the evil inside others an that deep down there lies goodness and love in even the worlds most evil people, like Aldolf Hitler for example. Vultures is about the Biafran War in Nigeria which began in 1967 between the Hausan and Yoruban tribes. The poem is also about the concentration camps in Belsen. The theme of the poem is to show a contrast between good and evil. The poet uses metaphoric images of vultures to describe how a person or creature can be horrible and disgusting and do evil, horrific things but somewhere deep down inside there is a tiny speck of goodness and love. Thus the commandant at Belsen Camp going home for the day with fumes of human roast clinging rebelliously to his hairy nostrils will stop at the wayside sweet-shop and pick up a chocolate for his tender offspring. This stanza is clearly contrasts good and evil. A tremendously evil man who spends his days slaughtering innocent families will go home to his family with goodies for his children and where he is a completely different person, a caring father and a loving husband. The theme is similar to that in the poem What were they like? The US Forces killed many innocent men, women and children and caused devastating affects to the countries land and lives of millions in order to win a war. Only when they realised the terror they had caused and that it was too late, they withdrew they part in the war returned home to they families to live happily ever after. Although the themes of the poems are practically the same each poet delivers their point in different ways and also describes different aspects of war. Chinua Achebe choose to describe war from the side of the commanders and soldiers and Denise Levertov choose to describe war from the side of the countries people and how war effected them. The meaning of each poem lives up to the titles. By reading the title Vultures you immediately think of the scavenger creature. And What they were like? a phrase like this will be used to describe how something or someone was meaning they are no longer like that. In the poem they are no longer the way they were because they have been killed and forgotten about, they meaning the peasant of Vietnam during the war. Denise Levertov uses the word Sir more than once. I think she choose to use this word to show how soldiers would address their commanders. Denise Levertov uses a unique structure for the poem. She uses a sequence of numbered questions followed by the answers. The questions are to the point and reflect the innocent lives of the poor peasants living in Vietnam at the time of the war. Chinua Achebes poem seems to be set out in four verses but actually it is two. The verses are separated by the word Strange. Between lines 21-40 Achebe uses emphasis ( ) to show that its continuing but then he moves the subject to show theres something missing. Like this phrase in easy range of cold telescopic eyes Strange indeed how love in the other ways so particular, he seems to be observing the animals from a distance. At first he has just finished describing the nasty side of the creature then its as if his is interrupted by what we see as strange behaviour for a vulture, where they show each other love. Denise Levertov wanted to put across the fact that no justice was bought to those who lost their lives due to war, instead they were silenced; she felt very strongly about this a put her view down very straight forward. Her questions are to the point but the questions are a bit vague, they have a deeper mean than they appear. In Levertovs poem she says their singing resembled the flight of moths in the moonlight. Who can I say? It is silent now. This reflects how people especially the men who caused the suffering, would rather forget the horrendous images of dying innocence and pretend it never happened. For example, Sir, their light hearts turned to stone. It is not remembered whether in gardens stone lanterns illumined pleasant ways this means that it is not remembered because when the land was bombed the people and land was burnt down to nothing. The poems appear on the outside to be about simple ideas but between the lines there are some powerful thoughts. Vultures seem to be about the disgusting creature, Chinua Achebe uses them only to comment of a particular type of people. In what were they like? It seems to be only about individuals-the peasants but its really about big political events. Vultures symbolises people who benefit from others who are suffering and again this also contrasts with the Northern Communists in Vietnam who won a brutal war at the expense of innocent people.

Sunday, October 13, 2019

Construction Issues and Reflective Assignment

Construction Issues and Reflective Assignment Introduction This report evaluates and analyses 4 issues which arose from a construction project and solutions have been recommended. A reflective essay is included to provide an amicable solution to the issue. Background Information Smart Developments are a commercial development company based in Leeds with goals to provide new sustainable buildings in Leeds. The first development is a  £10,000,000.00 project to build new accommodation, retail, sports and leisure facilities. Modern Contractors are a respected and hard-working medium sized contracting organisation operating in Leeds and throughout the region. Modern Contractors had signed an 18month contract with Smart Developments to complete the building works, based on JCT Standard Building Contract with Quantities 2011. The following issues have arisen: 1. On the date that Modern Contractors were due to start the project the main entrance to the site (as stated in the Bills of Quantities) is blocked by materials left by the Client. These materials are not removed from site for 1 week. 2. During the removal of the cellar a gas main was found and British Gas was called to relocate the main which took 16 working days. Some works could continue but the repositioning of the gas main caused a delay to the progress of the main groundworks. 3. Then, during the excavation of the substructure works ancient roman coins are found. This leads to a further delay of 1 month to allow for archaeological investigation work. 4. Monthly payments are agreed in the contract particulars and these should be in Modern Contractors account by the 15th of each month. In August and six months into the contract period payment was not paid until 5th September. When Modern Contractors complained to the employer they said â€Å"that’s the trouble with banks these days – you just can’t rely on them† and Modern Contractors â€Å"should know better than to complain about the situation as this is standard industry practice†. As Modern Contractors have some issues with cash flow they are proposing an additional clause in their contracts with their sub-contractors that will provide for them to pay the sub-contractors only when they have been paid. Issue 1 On the date that Modern Contractors were due to start the project the main entrance to the site (as stated in the Bills of Quantities) is blocked by materials left by the Client. These materials are not removed from site for 1 week. Before going deep into the roots of the contract, it is important to note that all site works are under responsibility of Smart Developments. What does the contract say? In the case ofFreeman v Hensler (1900)where it was held that it is an employer’s duty (of co-operation) to give the contractor possession of the site within reasonable time to enable him to carry out and complete the work on the completion date. According to JCT 11 SBC/Q, the employer has to co-operate fully with the contractor so that the site is handed over within reasonable time, and the contractor will be able to perform the works as per schedule. If the employer fails to do so, it is possible for the employer to defer giving possession of the site for a period not exceeding six weeks calculated from the relevant Date of Possession stated in the contract. (Clause 2.5) Such clause prevent the employer from being in breach of contract and liable to damages, but the contractor will have alternative remedies which are listed in clause 2.29.3 (extensions of time) and clause 4.24 (loss and expense). The fact that materials were blocking the main entrance can be taken positively. The contractors could have notified Smart Development who would have organized for an alternative entrance or simply moved the materials somewhere else. It can be argued that one week’s time loss is not substantial and will not hinder the project or cause the project to continue beyond completion date. Assuming buffers/float were added for activities, Smart Developments can argue that the whole project duration can accommodate the loss of time (1 week) and they negotiate with the contractors to start the project after one week and still finish the project on time. Recommendation In the event that the contractors do not agree and decide to go forward with a claim of extension of time or loss and expense, it is advisable for Smart Developments to allow for reasonable extension of time. Though the process isn’t simple, the contractors need to notify the employer that they will be delayed in starting their work. The Contract Administrator need to do the follow up and find out if this event is a Relevant Event or not. This process may take another week. (Note: Deferment of Possession is a relevant event under clause 2.29.3 / 2.5) Concerning loss and expense claim, it is advisable for Smart Developments to verify the claim amount to know if there has been any mobilisation cost or machinery transferred to site or any valid claim, before proceeding to any payments. Issue 2: During the removal of the cellar a gas main was found and British Gas was called to relocate the main which took 16 working days. Some works could continue but the repositioning of the gas main caused a delay to the progress of the main ground works. What does the contract say? There is a mechanism in the contracts to deal with delays. Usually foreseen or unforeseen events which appear during progress of work have to be dealt with by a protocol. JCT 11 dictates that the Contractor has to inform the Contract Administrator or the Architect in writing when cases arise where they deem to have been delayed significantly. And to stipulate the number of days they think the delay will cause them prejudice/prevent the contractors to continue their job. It can be noted that an extension of time granted for a cause of delay which may seem to have financial implications does not necessarily mean that there will be additional payments. The design team of Smart Developments should have carried out proper site surveys prior any designing and notify the Contract Administrator of possible works concerning gas pipes. It is inevitable for British Gas to be present and complete the repositioning of gas’ main. JCT 11 SBC/Q defines that statutory undertaker such as British Gas (being responsible for gas supply and regulated by law) should carry out their work diligently. Recommendation At this point, it is advisable for Smart Developments to fix the completion date and allow for extension of time for the contractors to complete the work in progress, based on clause 2.27, 2.28 and 2.29 To prevent any further problems concerning loss expenses, Smart Developments can review the rate at which Liquidated Damages are governed and reduce at its free will. Under clause 2.30, once a certificate has been issued, deductions can start after the first payment but Smart Development can bargain with the Contractors for a review of the rate and withhold deductions until practical completion has been reached. If both parties agree, only extension of time will be granted because of the delay caused by British Gas. Issue 3: Then, during the excavation of the substructure works ancient roman coins are found. This leads to a further delay of 1 month to allow for archaeological investigation work. What does the contract say? According to JCT 11 SBC/Q, the clause 2.29.4 acknowledge that compliance with clause 3.22.1 (Antiquities) or Architect’s/Contract Administrator instruction under clause 3.22.2 is a valid Relevant Event. Recommendation Valid Relevant Events are entitled to Extension of Time; Therefore Smart Developments should fix the completion time and allow an extension of time. The contractor can claim for Loss Expenses since excavation was being carried out and it had to stop to allow for investigation. Since 1 month of delay is fairly considerable lapse of time, Smart Developments should allow the contractor to claim for its Loss Expenses, Smart Developments can only compute a reasonable amount of loss incurred. The other side of the coin is that if there is part performance only, then Smart Developments can only pay for the work that has been carried out. Since the contract has not been fully honored, both parties can wait and accept the delay in project. And resume work after the coins’ investigation has been completed. Smart Developments will forfeit the right to claim for Liquidated Damages if the contract completion date is fixed again. Issue 4: Monthly payments are agreed in the contract particulars and these should be in Modern Contractors account by the 15th of each month. In August and six months into the contract period payment was not paid until 5th September. When Modern Contractors complained to the employer they said â€Å"that’s the trouble with banks these days – you just can’t rely on them† and Modern Contractors â€Å"should know better than to complain about the situation as this is standard industry practice†. As Modern Contractors have some issues with cash flow they are proposing an additional clause in their contracts with their sub-contractors that will provide for them to pay the sub-contractors only when they have been paid. What does the contract say? The dates provided in the contract particulars are to be used to distinguish if there has been a breach of contract for delayed payment or not. According to JCT 11 SBC/Q clause 4.12.1 the final date of an interim payment is 14 days from the due date. Therefore money due in August should have been lodged in the contractors account by latest 29th of August. Since payment was received on 5th of September this amounts to a breach of the contract. The contractor has the right to suspend any work as a result of the breach of contract or to terminate his employment under clause 4.16.7 / 4.14.1 Recommendation It is advisable for Smart Developments to pay the contractor simple interest on the amount due from 29th August till 5th of September as per clause 4.12.6 and to make sure that all payments are done within the time frame. The fact that Modern Contractors are altering their contract with the sub-contractors doesn’t not affect Smart Developments because of privity of contract, though Modern Contractors have to notify the employer of the sub-contractors they will be employing as per CDM Regulations stated in clause 3.23.3 Reflective Essay Modern Contractors could have moved the materials on site themselves or notify Smart Developments of the problem that the main entrance is blocked by materials, and expect the Employer to clear the entrance. Concerning the 1st issue: Though the delay is only one week, the employer cannot use any available float to absorb this type of delay. Modern Contractors should apply for extension of time for this delay and make sure that extra time is allowed for the float as well. Concerning the 2nd issue, British Gas has to complete their work as per law, Modern contractors being hindered in doing their job can claim for extension of time. Though Modern Contractors have been trying to complete other works in sections, this delay can be reflected in the overall project hand-over time. Therefore Modern Contractors have to apply for extension of time and moreover claim for Loss Expense as it is accrued for 16 days of not performing actual work towards achievement of project. Concerning the 3rd issue, since the event could not be foreseen by any parties, Modern Contractors are entitled to extension of time and have the right to claim for Loss Expense. The cost would include plant provided on site for excavation, labour, lorries waiting for excavation etc. Concerning the 4th issue: Modern Contractors have the right to suspend any performance until payment has been effected. It is possible to terminate the contract as well because of the breach caused by Smart Developments in delaying payment. By adding extra clauses to the contract, Modern Contractors cannot forego their duties to pay their Sub-Contractors. The payment has to be processed by Modern Contractors no matter what is the outcome with Smart Developments. An amicable solution for problems is direct negotiations between Modern Contractors and Smart Developments. For Issue 1: Either parties could have cleared the materials and go forward with the project. As 1 week is not considerable time and both parties can absorb this delay within float For Issue 2: The design team should have known that there are live gas lines within the cellar, therefore British Gas would have been called during the first week to relocate the pipes. Modern Contractors would have been given possession of site 2 weeks after British Gas had fix the lines. For Issue 3: The best option would be to pay Modern Contractors a minimum rate for the delay caused. That rate would cover for plant hire and labour for example, there would not be any profit for Modern Contractors. Or allow Modern Contractors to carry alternative works on other site until Smart Developments are ready to accommodate them again. For Issue 4: Smart Developments can negotiate to allow for some extra time before payment can be released to Modern Contractors and waive retention money for part of works carried out.

Saturday, October 12, 2019

Playstation Vs. Nintendo 64 :: essays research papers

Video games are taking the entertainment business by storm. Systems are constantly improving and new systems are always in the process. The two latest systems are the Nintendo 64 and the Sony Playstation. Both have similar qualities, but they are very different.   Ã‚  Ã‚  Ã‚  Ã‚  Software selection is a key point when in comes to deciding on a system. A few of the latest games, Madden 99, WWF Warzone, and NHL 99, have been made for both systems. However, the Playstation has a greater variety of role playing games. Playstation would be a better choice for someone who enjoys role playing games. It also has many more games than the Nintendo 64 does. Playstation has been out on the market for a longer period of time than Nintendo 64, this is why it has more games than Nintendo 64.   Ã‚  Ã‚  Ã‚  Ã‚  When it comes to graphics, the Playstation wins again. All of the Nintendo 64 games have polygonal graphics, where the Playstation can also support film graphics for games that star real life actions. If the gamer enjoys watching a story line in a real life situation, Playstation would be the better choice to go with.   Ã‚  Ã‚  Ã‚  Ã‚  When it comes to wait time, the Nintendo 64 blows away the Playstation. Some games for the Playstation take up to a minute to load. This is due to the fact that the system uses compact discs for software. On the other hand, Nintendo 64 uses cartridges. These load instantly. If you have no patients for waiting on a game to load, then Nintendo 64 is the better choice.   Ã‚  Ã‚  Ã‚  Ã‚  Accessorizing the systems is a minor point, but it is still there. The Nintendo 64 comes with four controller ports, so no additional purchase is necessary (besides the actual controllers). The Playstation, however, comes with only two controller ports.

Friday, October 11, 2019

House Hold Chores Essay

Children should not have to work or help with household tasks; their only responsibility should be to study Helping family with household tasks causes no harm to either adult members or children. On the other hand, housework enables children to learn a number of important life skills and to avoid social evils. After school time, children are able to assist their parents with simple household routines such as tidying their own rooms, cooking simple dishes &washing clothes. Such activities teach children essential knowledge and practical experience for their life. During a holiday cooking competition, the winners are the children who are used to doing household tasks in their families. Another example is involvement in daily chores providing children with numerous lessons learnt: time management, awareness of needs, limitations, responsibilities, encouragement them to recognize dos and don’ts. Requesting/ instructing a child to clean his or her dirty shoes after coming from school or to clear up the table after meal doesn’t mean demand him or her to do a hard business, but instead these need to be done. It is obvious that children attributed their knowledge and fundamental skills to housework aiding and implementing. Furthermore, social evils are completely avoidable by assigning housework to children in their free time. Idle children are an underlying cause of easily engaging in harmful activities such as: online games, violent games, fighting and even gambling without any consideration. In a family, simple responsibility allocations do not only maintain them occupied but also raise their consciousness. For instances, children spend most of their spare time taking care of flowers around their house leaving them no opportunities to involve in internet games instead educate them to appreciate and protect nature. The more homework assignments to children, the more knowledge they gain and the less social evils to be addressed. In conclusion, studying is necessary during childhood but participations in household tasks are not bad ideas. Parents give children household chore means giving them valuable chances to experience and protecting them from evils.

Thursday, October 10, 2019

Adversary vs. Civil Law Essay

The two legal systems in question are the adversary system, most commonly practiced in the United States, and the civil law system, also referred to as the inquisitorial system, most commonly practiced in European countries. Both systems have the same goal; to find the truth. However, each system has a very different path to justice. The adversarial system implies that two parties assume opposite positions in debating the guilt or innocence of an individual. In this scenario, the judge is required to be neutral at the contest unfolding before him or her. The role of the judge in this arrangement is to ensure the trial proceeds according to the procedural rules of trial or due process of law and that evidence entered is done so accordingly. The basis of this approach in criminal matters in which two sides engage in debate and battle about the guilt or innocence of an accused and since each side wants to win, then the debate will foster a critical look at the issues and the evidence to be examined by both parties. See more:Â  Masters of Satire: John Dryden and Jonathan Swift Essay By engaging in this discourse, the truth should emerge as the judge watches on. This means that the roles played on both sides are very distinct. The defense counsel as one adversarial party gather the arguments to defend the client and attacks the credibility and worthiness of the evidence presented. The prosecutor puts forth the arguments on behalf of the state and gathers and presents the evidence pointing that the accused has committed an offense. The judge is the referee and arbitrator on issues related to clarifying what the law is. The judge does not intervene on any side except where procedural fairness is jeopardized by either party as dictated by the Sixth Amendment. In an inquisitorial system, a judge is involved in the preparation of evidence along with the police and in how the various parties are to present their case at the trial. The judge questions witnesses in depth and can even call witnesses to appear while prosecution and defense parties can ask follow up questio ns. The judge plays the central role in finding the truth and all the evidence that either proves the innocence or guilt of the accused before the court. The judge takes on the role of prosecutor and judge in the inquisitorial system. Some other major distinctions is that there are no jury trials in an inquisitorial system and a judge can force an accused to make statements and answer questions. This differs dramatically from the common law and adversarial right not to take the stand in one’s own defense. In my opinion, I prefer an adversarial system. I think it does a better job of protecting the rights of those accused of crime than does the inquisitorial system. One of the key reasons for this is the use of juries in an adversarial system. In an inquisitorial system, judges determine the facts, and then make their decision. Often a small number of judges would make that decision, and perhaps even just one man. In contrast, a jury is made up of 12 people, not always which a llows for a broader range of experiences and opinions, which ought to secure more consideration of what has been proved. Another weakness of the inquisitorial system is the role that the judges play. Not only do they act as the judge and the jury, they will often act as prosecutors. This is a huge conflict of interest, and is extremely harmful to the accused. A judge who is also acting as a prosecutor is not going to be unbiased, and will not act as a neutral decision maker. In an adversarial system, however, the prosecutor is separate from the judge, and appears before the judge like any other lawyer. The United State could never use the civil law system because of Constitutional problems. For instance, to avoid putting responsibility for the search of truth in the hands of judicial agents of the state the Sixth Amendment guarantees the right to trial by jury but of course civil law countries generally do not use juries except for certain countries in capital cases. Other rights include the right to effective council; to testify on his/her behalf; to compel the testimony of others; to confront accusers; and the right to cross examination. The Fifth Amendment privilege of self-incrimination further limits the powers of the states. Good job identifying multiple c onstitutional problems and pointing out where the protections are found in the Constitution. Case in Point: State of New Mexico v Valdez, 95 N.M 70 (Supreme Ct. of N.M., 1980) underline or italicize case name The defendant in this case, Richard Valdez, had been convicted of armed robbery in a district court. He appealed since a fellow inmate, Richard Garcia, had confessed to the crime in front of his former attorney, Alice Hector, who was a public defender. Also present during the confession was Garcia’s attorney, a public defender under Hector, the district public defender. This attorney warned Garcia that Hector was not his attorney and any statement Garcia made would be used at the defendant’s trial and could be detrimental to his own interests. Garcia repeated his confession to Hector and indicated his willingness to testify on defendant’s behalf. Garcia later changed his mind and exercised his Fifth Amendment right refusing to testify. The court upheld an o bjection to Hector’s testimony of the confession based on attorney-client privilege. Although Ms. Hector was not directly involved in the representation of Garcia, her staff was, and all information obtained by them was thereby imputed to her.

How Relevant is Reith’s Idea of Public Service Broadcasting in Relation to Contemporary Television? Essay

The beginning of the 20th century saw the dawn of a new form of power. A means to communicate with thousands, and eventually millions of people simultaneously, to convey your ideas across a whole nation in a matter of seconds. This power was broadcasting. Broadcasting at the time was seen as a public utility, and as the wave spectrum was limited, the government got involved in its distribution. It decided the best way to fund broadcasting was a license fee. A British Broadcasting Company (which in 1927 would become the British Broadcasting Corporation) was formed, and on November 14th 1922, after over a million ten-shilling licenses were sold, it started transmissions. The first managing director of this company was John Reith, a Scotsman with a background in engineering. When he signed up for the job he did not even know what broadcasting meant, and yet he would very soon shape the future of broadcasting in Britain for the next 80 years. In 1925, for the Crawford report, Reith was asked for his opinion on broadcasting. He came up with several ideas about it, ideas that are still in use to this very day. He also came up with this phrase: Public Service Broadcasting. Reith believed that broadcasting should be a public service. It was overseen by the government, controlled by the General Post Office, and paid for by the people who used it. As a public service, public service broadcasting (PSB) should have an ethos, and Reith put forth some ideas that would stay in the PSB charter (and in the BBC’s mission statement) for years to come. One of the utmost concerns of Reith was that PSB had to educate as well as inform. Not only did the BBC have to relate events as they happened but also to educate the masses with science, nature or history programming. We must not forget that in the 1920’s most of the BBC’s listeners would not have had any real education past the age of 14. Another of Reith’s priorities was that all that possessed a wireless anywhere in Great Britain, be it in the center of London or the far end of the Hebrides, could access the BBC’s services. This universality of access would ensure that wherever you lived, you would have the same opportunities to be informed and educated by the BBC, thus putting the whole population on equal terms. Important to Reith as well was the public sector status that the BBC should have. That way it was not run for some anonymous shareholders who would only be interested in higher dividends, but in fact financed by the people who actually listened to it and later watched it. This would ensure that the quality of the programs was rewarded, rather than fulfilling the agenda of a handful of bankers. The BBC also had to lead popular taste rather than follow it. As Richard Hooper, chair of the radio authority said, the BBC had to offer â€Å"the Reithian ‘what audiences need’ not just ‘what audiences want'†. The corporation’s task was to innovate and give the public new areas of thought to explore. However in doing so, the BBC had to remain popular, as it was still the people paying for the programmes productions. The BBC also had to promote social and national unity, making programmes that catered for minority groups, and as the same time, sending out an image of national identity that all these groups could relate to together, thus creating national unity, a difficult task in the United Kingdom which has an â€Å"immensely varied national identity† (John Birt, director general of the BBC 1998) The promotion of democracy was also a major issue, and this was put to the test during the 1926 general strikes. The result was seen as inconclusive by some as Reith only allowed the prime minister to have his say and not the opposing parties. His arguments were that the BBC is the people’s service and the government was the people’s choice, so the BBC backed the government. But above all, Reith wanted the BBC programming to be of exceptionally high standards, and this at every level. The engineering had to be of very high quality, as did the programs. The information contained in them had to be accurate and up to date. â€Å"Our responsibility is to carry into the greatest number of homes everything that is best in every department of human knowledge, endeavour and achievement.†(Lord Reith). Reith also wanted a high moral tone to be respected at all times. Dress codes had to be respected when broadcasting, even if the BBC only produced radio programs at the time. Reith stopped a divorcee violinist playing on the BBC, as divorce was not in accordance with the moral tone of the BBC. Reith had very precise ideas about how he thought public service broadcasting should be run. These ideas were turned into the mission statement of the BBC. However this ethos was thought up nearly 80 years ago. Those 80 years have seen a lot of changes; changes in society that makes our contemporary lifestyle very different from life in the 1920’s. Are Reith’s ideas of public service broadcasting relevant to contemporary television? Can we apply the same ideas we did 80 years ago to media today, or are we forced to modify them? Or even change them completely? Some of Reith’s ideas are actually still applicable to contemporary public service broadcasting, and are still a part of PSB’s ethos. However with the arrival of satellite TV, speciality channels, otherwise known as narrowcasting, some of his ideas seem more difficult to apply to contemporary television. We know have in England four analogue public service broadcasting channels: BBC1, BBC2, Channel 4 and Channel 5. Even though the two latter ones do carry advertising, they are still public service broadcasting channels, in comparison to ITV, which is privately owned. There are some PSB digital channels being rolled out by the BBC, like BBC choice (soon to be replaced by BBC3), Cbeebies, a children’s channel, BBC4 and a learning zone channel). However these are not yet widely available, as not many households possess digital receivers yet. Let us look at the â€Å"terrestrial† channels, and how they measure up to Reith’s ideas. Firstly Reith wanted to inform and educate. BBC1 carries the BBC’s news bulletins as well as documentaries and educational programs. BBC2 carries a lot of educational programs for children in the mornings, many factual programs during peak time in the evening, and learning zone at night. Channel4 also has educational and factual programs but only one news program albeit of high quality. Channel 5 has short news bulletins on the hour every hour and â€Å"super serves for the pre-school age group† (C5 corporate web site).However, these do not make up the most of these channels’ programming grid. The majority of it is filled with dramas, soaps, gameshows and films. The BBC, as do channel 4 and channel 5 now set out to educate, inform and entertain and not necessarily in that order. However a technique known as hammocking which consists of putting a â€Å"low rating† show in between two â€Å"high rating† ones does try and educate us: having finished wa tching one show and waiting for the other, we can learn about the life of wild flies in Africa for instance. Unfortunately, in the days of cable and satellite, when people have scores of channels to chose from, research shows that viewers tend to change over to other channels rather than watching these shows. The competition between the PSB channels and cable or satellite TV is forcing PSB to include more entertainment. Reith wanted PSB to be accessible all over Great Britain. The BBC and C4 have met these requirements. However C5 has not. The reception of this channel is very irregular: good in some areas (depending on the weather), bad in some others, and non-existent in a few areas. Channel 5 is trying to remedy this by being carried by many different technologies: cable, satellite and digital, but not everyone has this diversity of receivers. Public sector status was also one of Reith’s priorities, as it meant independence. The BBC has the same status as it did when it was launched, however it has been forced to start selling its shows abroad to make profits. Channel 4 and channel 5 have both public sector status. Even though they carry advertising, they do not have to report to a board of shareholders. Public service broadcasting had to lead popular taste. The BBC, true to its nature still does, with a wider variety of innovating shows. Channel 4 prides itself as being an innovative and experimental channel, and it does offer us some shows that make us think, even at the cost of risking heavy criticism. This happened in 2001 when a spoof news show â€Å"Brass eye† offended many viewers while trying to make a serious point. Channel 5’s programming however resembles more the private commercial channels’, using lowest common denominator programming. Reith wanted PSB to promote national and social unity, to cater for minority groups, and also to establish a sense of identity. The BBC still caters for many minority groups, showing a wide variety of different genres, from opera ( a typically low rating program) to The Simpsons. Channel 4 carries a very wide spectrum of shows catering for many different minorities: a few years ago it shocked the nation by showing the first totally gay drama â€Å"queer as folk†, but it shows more the different communities in Britain rather than establishing a national unity. The promotion of democracy was also among Reith’s ideas. This is done by the BBC with party political broadcasts, or news shows and satirical takes on the British politics. However occasionally the BBC, especially in times coming up to it’s licence renewal, has been said to favour the government in place at the time, to be sure it’s licence would be renewed as it would like it to be. Channel 4 promotes democracy in the form of documentaries and current affairs programs. One of the most important aspect of Reith’s vision of public service broadcasting was high standards and a high moral tone throughout. High standards for the BBC and channel 4 are usually met. The quality not only of programming but also of the production is one of the highest in Europe. Channel 5’s programming however could not be called high standard. Reith demanded high moral tone. The director general of the BBC John Birt told this anecdote about the BBC under Reith in a speech he made in 1998 to celebrate the 75 years of the corporation: When the most popular comedians of their day, Clapham and Dwyer, had cracked a seaside-postcard joke (which does not quite – I warn you – stand the test of time) ‘What’s the difference between a baby and a champagne cork? One’s got the maker’s name on its bottom’ – they were banned from radio and an apology was broadcast on the Nine O’clock News for their grave lapse of taste. This shows that moral tone has changed in 80 years, and that if PSB were to observe the same moral code as in the 1930’s, TV would not be credible. This kind of tone can only be found in comedy shows like â€Å"Harry Enfield and chums† where we see two characters observing this code. Nowadays, if PSB is to cater for all minorities, the moral code has to change: if any of the public service channels banned a violinist as Reith did because she was a divorcee, they would be fined by regulations authorities. Our society has become much more tolerant, and public service broadcasting reflects this on all channels. Most of Reith’s ideas about PSB are relevant to contemporary PSB channels. However commercial channels do not abide by these ethics. Graham Murdock said that â€Å"audiences are addressed by PSB as citizens, not consumers† as they are by commercial channels. The aim of these channels it to make as much money as they can through advertising, and to achieve this they need ratings. This compromises on quality and does not allow them to do things that PSB can and must: address audiences that advertisers are not interested in, thus catering for everyone. The future is bringing a new challenge: digital channels. These will be able to target much more precise audiences: catering for minorities or better aimed advertising? Only time will tell, but if PSB has managed to survive 80 years, with changes as radical as the introduction of TV, there is no reason to think it will not survive in the digital age. Auntie is here to stay. BIBLIOGRAPHY Articles: A.C. Grayling The man who made the BBC (Financial times 8.10.93) Paul Valley Lost in a moral maze (Independent 26.03.96) Great Scots: lord Reith (Sunday herald 19.12.99) Books: Branston and Stafford (2001) Media student’s book second edition Internet: BBCi http://news.bbc.co.uk/1/hi/entertainment/743171.stm http://www.bbc.co.uk/thenandnow/history/1920s-1.shtml http://www.bbc.co.uk/info/news/news245.htm http://www.bbc.co.uk/info/news/ieelecture.htm http://www.bbc.co.uk/thenandnow/educate_home.shtml Channel 4 http://www.channel4.com/about_c4/promises_2001/promises_intro2.html Cultsock http://www.cultsock.ndirect.co.uk/MUHome/cshtml/media/peacock.html Radio authority http://www.radioauthority.org.uk/newsroom/speeches/archive/A%20Sound%20View%20of%20Public%20Service%20Broadcasting%20-%2029.1.htm