Graduation Speech - Original Writing - 953 Words

It s the minute details that are vital: the small things are what make big things happen. There are certain flashbacks of one’s childhood that stay forever in one’s mind. There is one day in particular that is still fresh in my mind. It was the fall of third grade, and I forgot to pray Shacharit that morning. My evident passion for Tefillah began at a young age. As the realization dawned on me, tears were suddenly streaming down my face. This had never occurred to me before, and I felt nervous. I had realized the power of Tefillah in first grade and I was motivated to pray out loud every single day even on non-school days. How could I forget to pray to G-d that morning? With lips quivering, I immediately wondered if G-d would punish me. My mother, one of my prime role models explained to me that it is okay to error and that it is never too late to pray. The one time I forgot to pray to G-d was a critical juncture for me during my childhood. As a result of this occu rrence, I realized over time that mistakes do happen and that one can move forward after. That day was one of the roots of determination that emerged over the years. This one seemingly small and insignificant event impacted my life and will continue to be a precedent for further goals and choices. Time management is an ability that I greatly admire. It is an effective skill that is valuable. A friend once stated to me, â€Å"The bad news is that time flies, the good news is that you are the pilot.† I try toShow MoreRelatedGraduation Speech - Original Writing1036 Words   |  5 PagesIn the back seat, intently listening to the words coming through the speakers, what is this I hear? Something so soulful, full of emotion, and life, it s as if I entered into another dimension, floating on a cloud of serenity. This feeling abruptly ended with a goodbye kiss as I prepare to enter the school building. I was enjoying my early morning schedule, learning about simple mathematics, how to get along with my peers, playing at recess, but I couldn t wait to get lost again, leave the earthlyRead MoreGraduation Speech - Original Writing980 Words   |  4 PagesBy the time that Landon and I arrived to his mansion, the party had already started. Crazy, intoxicated teenagers were swayin g their hips and doing every provocative move they could think of to the beat of the horrid, meaningless music. Guys were desperately trying to get laid and the girls were loitering around, all over the place, taking photos and slurring their every word. Nothing good ever came out of partying-I could already tell that I was going to regret my actions by tomorrow morningRead MoreGraduation Speech - Original Writing1385 Words   |  6 Pagesâ€Å"Natalia! we have to go to this dance! Please!† â€Å"You got money Roxy? because I sure do not!†. â€Å"Well no, but your mom will buy us tickets! Ha-ha!† â€Å"Well that is true, but you are asking her!† â€Å"What why she s your mom!† â€Å"But that s your mom! Lights flashing day and night, cars and taxi’s stuck in the day rush and the night to endure the spotlight, but in North Brooklyn there was to girls, two girls who were friends since 6th grade. They went through many hardships but still always managed to comeRead MoreGraduation Speech - Original Writing898 Words   |  4 PagesAs long as I can remember I ve never been good at writing essays, especially under a time limit. There s just something about the pressure that makes me freeze up and I end up writing barely anything. I’ve struggled with it for the longest time, and I’ve tried to get better, but it’s a challenge for me. It all started in the third grade. I was deskbound in my third grade classroom with my friends, looking at all the decorations on the walls. It was approaching Thanksgiving break, so there wereRead MoreGraduation Speech - Original Writing992 Words   |  4 Pagesother alumni are in jail, died in the zombie apocalypse a while back, or have been wiped off the face of the earth somehow, I don’t know, I couldn’t possibly care any less about those that I went to high school with and that are there after me. Graduation was one of the better days of my young life. If you haven’t figured it out, I was not a fan of high school. They couldn’t pay or beg me enough to teach at any high school here in the county, hence why I am teaching at the middle school level, asRead MoreGraduation Speech - Original Writing943 Words   |  4 Pages It was my 5th grade ceremony at Anthony Burns Elementary School, and I was standing in line to get my certificate. The school’s principal called my name to accept my certificate for â€Å"AB Honor Roll† and â€Å"Excellence in Math.† I was looking into the massive crowd, and my mother, along with my Uncle Chris and Aunt Saundra, were cheering me on with jubilant faces. I remember how intense the moment was, and the overwhelming feeling’s of love i received; I was proud. As I made my way across the stageRead MoreGraduation Speech - Original Writing800 Words   |  4 Pagesâ€Å"Wake up,it’s time to go to Tennessee!† my mama exclaimed.I couldn’t believe that this day had come.It felt like I had waited forever for this much needed vacation from the hectic schedule of school. †I need to make sure I have everything.† I yelled.My brother was going,along with some of the church youth group.I was so excited that I could barely think straight.We were gone from September 4-6,which was Labor Day weekend.The reason we were going to Tennessee was to white-water raft.When we got toRead MoreGraduation Speech - Original Writing1036 Words   |  5 Pages It had been a long hot summer, and I was very excited for school to begin, I even found a new backpack on the internet that I wanted to buy, although this never would happen, I was still happy that the summer was almost over. I couldn t wait. Every day of August I had checked the mail. But one day when I saw the mail truck, I sprinted down the driveway, I would ve been hit by a car is one was there. I opened the mailbox, grabbed the mail, and ran back up, well I should say tried. I trippedRead MoreGraduation Speech - Original Writing1311 Words   |  6 PagesSetting my suitcase and bags next to my bed, I glanced around seeing that most of the things I kept here were where I left where I ha don t them two months ago. summer break recently ended and class was scheduled to resume on Monday. It was my last year here at Maxwell College of Arts and I could already tell that this year was going to be stressful. Being 21, almost 22 in September, I was ready to take on life. Ever since I was 15, I knew I wanted to be a singer. I wanted to share my music withRead MoreGraduation Speech - Original Writing999 Words   |  4 PagesThe day I had eagerly been anticipating for 10 lengthy months, finally came. The sun was beaming. A nice breeze was flowing. Yet another perfect summer day, but something was peculiar. It felt as if I had just rolled up a ball of all my stress and tossed it aside. The moment I came home from school, I flopped on my bed and my eyelids instantly slid. I had just finished a laborious grade 8 and an exceedingly stressful week of final exams. I couldn’t help but succumb to sleep after countless days of

Reflecting On Writing 101 Lessons Learned - 864 Words

Eighty two credits into my college education and I had never taken a writing course. The thought of it filled me with dread. One could ask why I waited so long to take Writing 101. It had been since the spring of 1995 since I last participated in an English course. In addition, I hadn’t taken an online course since 2005. It didn’t turn out to matter, our class began using the new Learning Experience Online (LEO), which replaced WebTycho. At least LEO leveled the playing field a bit since every student had to adjust to a new format. I only enrolled in Writing 101 because it was required. I began Writing 101 with basic writing skills, most of which had been obtained in 1980s and early 1990s. Application of these skills in my writing prior to this course were spotty at best and based on distant memory. I made positive strides in the application of the writing process and improved noticeably in essay construction compared to my writing before this course but made less progress than I would prefer in the proper usage of grammar, primarily due to time constraints and personal management of priorities. Can you imagine sitting down to a blank document and writing with no guide at all? That was my method prior to the completion of this course. I assumed I could write in a clear and concise manner. I understood my topic and my main ideas with clarity. The written result was not always so transparent to the reader though. I utilized some of the techniques used inShow MoreRelatedMy Writing As An Inquiry1263 Words   |  6 PagesI have gained a vast amount of knowledge and other skills during my semester in â€Å"Writing as an inquiry†. Not only were my writing skills improved, my understanding of rhetoric increased as well. This was done through teacher instruction, class participation, and assignments. Up to this point, I completed four projects in the semester. Each project being very different and improving my writing, rhetoric, comm unication skills, and testing my creativity. The first project that was assigned in the classRead MoreMy Writing An Argument Paper Over The Hit Podcast Serial 950 Words   |  4 Pagesrealize I was in serious trouble as the words refused to flow. Even without any formal writing education, I prided myself on my ability to write, and convey my ideas with ease through the means of a keyboard. By the end of these pages, it is my hope that you the reader, will be able to get a sense of the adversities I had faced, and what helped me develop my writing process, and abilities. Growing up, writing came as easy to me as riding a bike. It was never anything I needed help on, aside fromRead MoreSummary Of Death Of A Funeral Business By Sandy Hingston And Time Aint Money1306 Words   |  6 PagesI am an online student in an English 101 course. This is my reflective project for the class. I am going to discuss the two essays that wrote during this course. That is â€Å"Death of a Funeral Business† Written by Sandy Hingston and â€Å"Time Aint Money† written by Douglas Rushkoff. I will elaborate on my controlling purpose for each essay. I am going to explain how I achieved my controlling purpose and what my writing strategy was and how I got to the interpretation that I did with both essays. By theRead MoreA Brief Note On William Edward Hartpole Lecky1500 Words   |  6 Pagesthis past school year, I was able to tell stories about my dad without regret, remorse, or tears, and now here I am writing about my experience. Part of this growth experience for me has been a profound attention to life lessons (â€Å"Give reminders of love and appreciation,† and â€Å"Smile often,† to name a couple of my own). One of the simplest, yet most important lessons that I’ve learned from my dad’s passing is that happiness goes a long way in making people, myself and others included, feel good. MyRead MoreAristophanes Voices Concerns for Ancient Greek Culture in His Plays1832 Words   |  8 Pagesuses his writing for voicing the problems that lie in Ancient culture. Aristophanes uses each play to reveal certain issues that he felt should have been dealt with. His plays featured satire, farces, and even comical dialogue. His plays were written with clarity and were quite lyrical. Using plays as vessels for opinion is defined best by saying that â€Å"The remarkable freedom of Athenian comedy allowed frank, even brutal, commentary in current issues and personalities,† (Hunt.et.al., pg. 101). TheRead MoreBusiness and Management2600 Words   |  11 Pages | Copyright  © 2010, 2008, 2006 by University of Phoenix. All rights reserved. Course Description This course introduces themes in literature and provides guided study and practice in reflecting on themes which describe the human experience across cultural and societal boundaries. The course includes readings from literature in different genres and cultures. Students study the literature in thematic units and are asked to make connectionsRead MoreLeadership, Conflict, And Problem Solving7381 Words   |  30 Pages learners’ accountability, developed by treating each learner as a responsible agent; and 7. critical thinking, i.e. the skill and courage it requires to raise a dissenting voice (Gachago, 2014, p. 2). Therefore, when looking into our curriculum, lesson plans, and classroom the goal would to be to incorporate either all seven elements of parts of them when they fit the need. Therefore, the goal of social education is to â€Å"enable students to develop the analytical tools necessary to understand oppressionRead MoreCreative Thinking4423 Words   |  18 Pageson e’s lifetime. What I have often witnessed in schools is teachers’ lack of appreciation of, stemming from a lack of knowledge about such skills. It is no wonder that there are still several misconceptions about the role of creativity in education. Writing about teachers, Prentice (2000) states that there is a need to make explicit the range of skills, knowledge and understanding required to ground ideas about creativity in educational practice. (Prentice, 2000: 147)2 2 Prentice, R. (2000). Creativity:Read MoreMy Fs 101 Portfolio7901 Words   |  32 Pagesthe quality of teachers. Field study is one way of preparing pre-service teachers to be properly prepared to undertake the vital role in uplifting the quality of education in the country. What is learned from Field Study or in the actual learning environment is far different from what is being learned in the classroom. What is only heard can be forgotten, as Confucius said that: What I hear, I forget. What I see, I remember. What I do, I understand. Three short statementsRead More Tom Robbins Jitterbug Perfume Essay3119 Words   |  13 Pagessimilar character, an entity that permeates and affects the lives of the characters in the book. The novel, as does the epic, ends with all the primary characters coming together to effect a satisfying conclusion. A key to understanding his writing, says author Tom Robbins, is a knowledge of Greek myth. A particular influence on him is the life and work of Joseph Campbell, author of several books on mythology (Hoyser and Stookey 9). Campbell, in turn, owes influence to the insights of analytic

NSW Real Estate Laws

Questions: 1.Prepare a learning plan to bring Ethan up to the appropriate knowledge and skill level regarding retail and commercial leasing and management sector. 2.Prepare a learning delivery strategy for Ethans workplace focussing on the development of the retail and commercial leasing and management operations at Evansdale Realty. 3.Develop a suitable way to check on progress and then to evaluate the workplace learning. Answers: Task 1 Ethan requires developing appropriate skills with regard to the retail and commercial leases management sector. The following steps are the learning plan in order to assist Ethan in developing proper knowledge of this area. Step 1: Entire knowledge of the Retail Leases Act 1994 (NSW) (Act) that governs the laws regarding leases in New South Wakes. It gives detailed knowledge of the negotiations of the lease terms, drafting of leases and arrangement of the lease registration (Cahill, 2012). Step 2: Proper understanding of the differences between a retail lease and a non retail commercial lease is extremely essential for Ethan. Hence it is required for Ethan to be guided on the sections of 9, 11, 14 and 16 of the Act (Cahill, 2013). Step 3: Differences between security deposits and bank guarantees with regard to the real estate legislations also needs to be made clear to Ethan (Cahill, 2012). Step 4: Ethan needs to be briefed of the kind of disputes that arise in the case of non- retail commercial leases so that it gradually becomes efficient to tackles issues. Step 5: All details from the legislation about market rent review also needs to be specified to Ethan. Step 6: Ethan also needs to be reviewed and briefed about the latest reforms in relation to the Retail Leases Act of 1994. Task 2 An appropriate learning delivery strategy for Ethan would focus on the following things so that the ongoing development at the retail and commercial leasing management operations at the Evansdale Realty is enhanced. Evan must primarily comply with the necessary fiduciary obligations. Evan is required to act honestly, fairly and professionally with all the client parties in any transaction. Evan under no circumstances must mislead or deceive any of the parties in the negotiations or transactions. Evan should not engage in high pressure tactics or any other harsh or unconscionable conduct. Evan should not disclose any confidential information that he obtains while acting for the client until the client authorizes such disclosure or the law compels him to do so (Cahill, 2013). Evan should not accept any such appointment that the interests of the agent come in conflict with the interest of the client. Evan should also take appropriate steps in order to ensure that all licensees and other registered people are complying with the legal regulations. Task 3 After making Ethan learn according to the learning techniques and delivering in accordance to the proper strategies, it is essential that this progress is assessed properly. The most suitable manner in order to check on Ethans progress is by developing a evaluation strategy appropriate for the purpose. Accordingly, Ethan has to report for all the work done by him for the first few months to the appropriate senior staff. All the work done by Ethan shall be then checked by the superior authorities and whether Ethans work was as required will depend on the feedback from the seniors who were given the assessment. References Cahill, T. (2012). Hot topics in conveyancing transactions. St. Leonards, NSW: Continuing Professional Education Dept. of the College of Law. Cahill, T. (2013). The ins and outs of illegal building work. St. Leonards, N.S.W.: Continuing Professional Education Department of the College of Law.

Creating Marketing Magic Innovative Future -Myassignmenthelp.Com

Question: Discuss About The Creating Marketing Magic Innovative Future? Answer: Introduction In 2014, there has been a facebook experiment. In the experiment, the contents in the news feeds of the users were used to evaluate the changes in the emotions of the users. News Feeds of almost 700,000 users were accessed to show the company the number of positive or negative posts posted by the users on the particular product or service. The aim of that project was to determine whether it was possible for the company to change the emotional state of the users. The research also had the objective to determine whether more positive or negative posts in the newsfeed page of Facebook impacted the users in updating their own pages. It was found from the research that the users who were shown more negative comments have posted negative comments in their page and those who were shown more positive comments have posted positive comments in their page. This process was questioned to a great extent on ethical ground and poor research design. Another social networking site XYZ got inspiration from this research conducted by facebook and also wants to study whether they can alter the emotional state of their users. Since the research conducted by facebook previously failed, so they wanted to do this research following the research ethics and also by using a better research design. They are interested to use the digital scent technology unlike facebook, that is, XYZ wanted to determine whether different types of smell impacted users to update their page. Thus, based on the needs of the social networking company the following research has been conducted. This research focuses upon how various products like grocery products, luxurious perfumes, home accessories, bakery products stores encourages and creates an impulse on the consumers to increase its sales for the above stated products. Scent marketing is a concept in which the adequate atmosphere filled a unique smell triggering the senses like listening good music will create an impulse in the consumer to experience a music store (Henshaw, 2013). A distinct smell of caffeine in the Starbucks combined with fresh smell of baked food and soft music will attract the customers to taste different flavours of coffee. A cosmetic shop in the retail chain store with a flavoured and fruity smell of various crmes, body lotions and makeup wears may catch the consumers senses affecting the brain in such a way that it deeply impacts the thoughts processed both emotionally and through intelligence. It creates a delightful memory which creates an urge and the consumer wants to indulge into experienc ing that product to get satisfaction. Literature Review This research is a collective summary of the existing theories and published interpretation of a particular topic. The aim is to find ways for XYZ social networking to influence the users emotionally with the help of scent marketing. This would further identify the ways in which users update their news feed pages and get emotionally involved with a particular brand. This involvement could be both in negative and positive ways(Alderson, 2017). Secondary research is synthesizing and interpreting the existing researches already been carried out so that better comparison between various understandings given by writers can be done and results can be revealed. The XYZ networking needs to be responsible towards the perceived reactions of the individuals of any activity or comment posted by them for promotion. According to Berkhout (2015), the various combinations of smells when described in the form of images like baby powder images showing that it has a soothing distinct smell with depicting it with flower images will influence the mother users to create an impression about how it is touse baby products. The site XYZ, in order to create an impulse on the users should use pictures which compliment the products and give a real experience in forming a perception to the user about the product. In this way, it will alter the emotions in the right direction both for the user and company by increasing its sales and brand image. On the other side, XYZ networking would also gain a competitive edge over other networking sites and it will gain popularity by not being criticized for any disrespectful tampering of users emotions. In addition the users will comment and give positive reviews (Berkhout, 2015). In support of this, Alderson (2017),states that scent technology is used as a tactic for marketing companys product. The consumer is persuaded and induced with an impulse visually too just similar to smelling a particular aroma. For e.g. a graphic of Cadbury melted chocolate accompanied with a perfume product would give the user a sensation in which it can imagine the real experience just by seeing the graphic. XYZ as a networking site may alter the users emotions by commenting upon the companys graphic using words which arouse the seductive emotions of the users. This will give the users an idea about the aroma just by reading the description of the comments used for promoting a product. In relation to this, there are other readers also getting influenced who are friends of the users. This engages many readers unfamiliar with the product to get acquainted with the help of reading just the replies of the users.This too can be explained with the help of an example of promoting a new c ar by XYZ networking through an image and description which definesthat the car is new. The image could be of a car perfume from Scent Air with a description Fresh fragrance eliminator which helps the user and reader friends to form a picture of the smell in its mind and further visualize that the car is brand new. The impact of this would be usersgetting positively influenced which will further strengthen XYZ network and Cars sales (Alderson, 2017). Research Questions and Research Objectives The main aim of this research is to identify the ways in which the social networking company XYZ can conduct this research to test the impact of the scent technology on the behavioral sensibilities in a psychological manner. This impact is created to influence the users emotions keeping in mind the ethical standards to avoid any negative consequences in terms of integrity, privacy and confidentiality (Georges, Tourtoulou, and Badoc, 2013).Thus, the main research question which will be of interest is given as follows: What are the impacts of different types of smell through Digital Scent Technology on how users update their own XYZ page? Research Methodology Research methodology focuses on identifying techniques to address the research problem. Various methods are applied to explore the current questions and issues which are needed to be answered to reach to the solution of the main problem of the research program (Bradford and Cullen, 2013). Research Design The research design that has been used here is applied research. This type of research is practiced widely. Some theories and knowledge can also be tested to support a specific purpose. Apart from applied research methods, a lot of other research methods can be used for appropriate purposes. These methods include, exploratory research, explanatory research and descriptive research (Edmonds and Kennedy, 2016). This report will be made using the appropriate quantitative research methods. Research Approach Qualitative research approach will be pursued in this research. The qualitative research approach signifies identical and unique insights and also identifies the reasons behind these insights. This approach is used because our research question deals with emotional problems and alteration of feelings which are completely based on perceptions. It is not possible to estimate the extent to which emotions are hurt or delighted. The research would be supported by various ideas and literatures which best address the issues of concern in the report (Bryman and Bell, 2015). Since the research is secondary, it will not include interpretation of the findings in a new form carried out for the first time. It will be based on the proven findings and literatures already been carried out so that they serve as a good evidence of our research program. Ethical Considerations In order to resolve any sort of activities that cannot be accepted, which might take place by the networking site on the event of identifying the answers to the research objectives so that our main aim or main research question is answered, the following suggestions are made. There is no use of sampling methods and sampling techniques as this proposal is entirely based upon the Secondary research. Taking help of methods like surveys, interviews and observations etc. are a part of retrieving the first hand information through primary research. However, the research objectives are addressed taking help of theories, beliefs and literature already published by renowned authors. The issues which will be taken care of in order to answer the main research question or the research objective are given as follows: Informed Participant Consent: The participants who will be taking part in the research will have to be informed about the details of the survey before taking part in the research. Voluntary participation and the right of withdrawal without sanction: The participants of the research should be having voluntary participation. They must have the freedom to withdraw themselves from the study any time they want to. Confidentiality of participants and records: All the information that will be provided by the participants should not be disclosed by the social networking site XYZ. The information provided by the participants are confidential and the confidentiality of the participants should be maintained at the highest priority. According to Stieler (2017), it is very common that the users complete information is accessed by the networking company to get onto a new page for processing an app. There are fun game apps through which results are retrieved with the help of brand image. Now, since XYZ site has commented upon an individuals looks through a well renowned established brand then it will access complete sensitive information like age, gender, sex, name, and profile picture. This information is used by the XYZ to create an influence emotionally on the participant by commenting on looks in the result. Therefore, it is the responsibility of the XYZ site to keep the sensitive details of the user protected. There may be instances when user might get a wrong image about XYZ misusing the personal details to get results of the applications (Stieler, 2017). Data Storage: The data that has been used to run the analysis must be stored securely even after completion of the research. This data might be relevant for some other kind of studies. Clear, coherent expression of Research Proposal: The proposal of the research, that will be made before the start of a research must be extremely clear. This is very important as this will give the researcher a clear view of what he or she has to do. Regular monitoring of the research outcomes: As this will be a survey conducted in a social networking site, the number of responses received, the type of responses received, all these have monitored on a regular basis. Sample Unit and Sampling Methodology This study will be done by a social networking site XYZ. The population of interest will be all the people of the country. The interest and the preferences of the people of the country either depend on the scent technology or it does not depend on the technology. The population of the country is huge and it is thus not possible to collect all the necessary information from all the people of the country to carry out this research. Hence, the need of sampling arises. In this case, a questionnaire can be made asking questions about all the necessary information for this study. The questionnaire can be made available through the social networking site. Thus, all the people visiting this site will be able to fill in the form. As soon as the numbers of necessary responses are received, the responses can be analyzed. In this case, the responses of the users will not depend on the previous responses as they will not be able to see what opinions others have given. The users will share their o wn experience via this survey. Data Discussion The collection of data in the above method is supposed to be useful. The type of data that will be collected as a result of this collection method will be termed as primary data. Two major information will be necessary to conduct this research. These are: Whether the visitor of the site purchase the product. Does the advertisement regarding the scent of the product influence the visitor to purchase the product? With the help of these two variables, the hypothesis of the research can be framed. The impact of scent technology on the purchasing intensity of a user can be analyzed using the regression analysis (Cameron and Trivedi, 2013). The R Squared value obtained from the regression will give the percentage of the influence the technology will be having on the purchasing power of the user. The ANOVA table that will be obtained from the regression analysis will show whether there is any significant difference in the mentality of the users with or without the application of scent technology. The conclusion can be drawn from the values of the F-statistic obtained from the ANOVA table. Validity, Reliability and Limitations It is always important to check for the validity and the reliability of the data that has been collected. It will be of no use to analyze a data which is not reliable. All the results of the data will be full of errors and will give very bad predictions. Thus, the validity and the reliability of the data collected is tested before conducting the research. This is usually done with the cronbachs test of reliability. The closer the value of Cronbachs alpha, the more reliable the data is. In this case, the opinions of the customers will be recorded. Thus, it can be assumed that the data will be reliable as the customers are giving their very own responses. Their responses are not manipulated by any other factors or person. Thus, there is very little chance of biasedness in the data. There are certain shortcomings XYZ networking site must take into consideration in order to ensure the security and sensitivity of the participants which are: there is no control over the timing of the updates. In case any update is made publically to spread awareness for a particular new technique XYZ has started then it might get out dated within seconds. There is less control in providing the correct timing to the update so that it is well spread. Therefore, whatever posted must be easy, simple and effective so that it is easily understandable and quick to practice (Petersen, Person, and Nash, 2014). Ethical practices must be the highest priority to gain trust of the users on XYZ site even if it is influencing and creating an emotional push on consumers mind about a service, idea or a product. The privacy and confidentiality must be up to the mark. Any statement made must take into account the negative consequences it can create on the users emotions. Lines or automated reminders for events, anniversaries and special occasions must not create an impression of insecurity, discrimination and bias amongst the users (Babin, and Harris, 2015). Conclusion Through this research proposal XYZ will get a detailed knowledge about various ways to indulge into activities which are for the user betterment in the perception of participants. Once the aim to convince the user is achieved then sustaining in the market becomes easy. There are a few suggestions which will give XYZ an opportunity to recognize the needs of the user to influence them which are: the behaviour of a participant should not be offensively affected. For this the user must be given a chance to get familiarized about the attempt XYZ is going to make in the near future(Lindstrom, 2005). In addition, the users must not feel that they are introduced with methods which are manipulating for e.g. if there are applications designed by XYZ company which allow the users to get into the trap of a financial risk promising lucrative prizes then results may always not be in users favour. This will make them feel deceived and manipulated. If the site needs to gain a competitive edge, then the tactics used by XYZ to influence them emotionally should be in correct direction not causing a feeling of dissatisfaction, References Alderson, M. 2017. The Scent of You.US: HarperCollins, p.1. Babin, B. J., and Harris, E. 2015.CB7. US: Cengage Learning, p. 7. Berkhout, Constant. 2015. Retail Marketing Strategy: Delivering Shopper Delight. UK: Kogan Page Publishers, p. 7. Bradford, S., and Cullen, F. 2013. Research and Research Methods for Youth Practitioners. UK: Routledge. Bryman, A., and Bell, E. 2015. Business Research Methods. UK: Oxford University Press. Edmonds, W.A. and Kennedy, T.D., 2016.An Applied Guide to Research Designs: Quantitative, Qualitative, and Mixed Methods. Sage Publications. Georges, P.M., Tourtoulou, A. B., and Badoc, M. 2013.Neuromarketing in Action: How to Talk and Sell to the Brain. UK: Kogan Page Publishers, pp. 9-12. Henshaw, V. 2013.Urban Smellscapes: Understanding and Designing City Smell Environments. UK: Routledge. Petersen, L. B., Person, R., and Nash, C. 2014. Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. US: John Wiley Sons, p. 176. Stieler, M. 2017. Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Germany: Springer. Lindstrom, M. 2005. Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight Sound. UK: Kogan Page Publishers, pp. 20-22. Cameron, A.C. and Trivedi, P.K., 2013.Regression analysis of count data(Vol. 53). Cambridge university press.

Neville Brody Essays - Type Foundries, Communication Design

Neville Brody Neville Brody is an internationally known British graphic designer and typographer, who is best known for his work on magazines, most notably ?The Face.' This magazine transformed the way in which designers and readers approach typography and layout. In addition to his magazine work, he designed record covers for such independent record companies as Fetish, Hannibal, and Phonogram Records in the 1980s. Along with his other work, Brody created a vast amount of type faces throughout his career. A few of these types are Arcadia, Industria, and Insignia. Brody was born in 1957 and grew up in Southgate, which is a suburb of North London. He commented that he does not remember a time in his life when he was planning to do anything other than art or painting. In 1975, Brody attended the Fine Art Foundation Program at Hornsey College of Art. The school was extremely conservative and at this time Brody decided to pursue a career in graphics instead of the Fine Arts. He says why can't you take a painterly approach within a printed medium? In the autumn of 1976, Brody started a three-year BA course in graphics at the London College of Printing. Brody says he hated his time there, but that it was necessary to his development as a designer. I wanted to communicate to as many people as possible, but also to make a popular form of art that was more personal and less manipulative. I had to find out more about how the process worked. The only way possible was to go to college and learn it, His work was often considered too experimental. At one stage he was almost thrown out of the school for putting the Queen's head sideways on the design of a postage stamp. If tutors said they liked something I was doing, I would go away and change it, because suc h approval then made me think there must be something wrong with the work. I think that was a very positive and healthy attitude. Brody's attitude on computers has changed a lot since he first started using them. His view had been that if you could do something by hand, you should not use a machine. In 1987, Brody forced himself to play around with a friend's computer. He says learning to use the Macintosh computer was a slow process. But in the end Brody acquired his skills with the mouse by playing a game called Crystal Quest for hours, instead of working. He realized all the ways that he could manipulate his work on a computer that he absolutely could not have done any other way. Although he still believes that hands on experience is definitely necessary, he realizes that computers open up a whole avenue that would not be possible without their development. Dadaism and pop art have largely influenced Brody's work. Although he says he never sought to copy these styles, he took from them a sense of dynamism and humanism and a non-acceptance of the traditional rules and values of art. These elements can be seen in Brody's typefaces, which are have a very original and expressive design. All along the line, Neville Brody has tried to create and use typefaces that go against the grain of contemporary fashion. Others that have influenced Brody are Man Ray and Lazlo Maholy-Lazlo's photography. Both of these men were able to stretch the limits of their fields, by inventing and manipulating techniques as never before. After his graduation, in the late 1970s, Brody began to design record covers for British punk music companies such as Fetish and Hannibal. The punk music scene then was more concerned with the ideas behind the music than with the actual music. Brody's outrageous cover designs were readily accepted by these companies. Cabaret Voltaire and 23 Skiddo were two bands that he worked extensively for on album covers. In 1981, Brody began working for a magazine called ?The Face.' During this time he questioned the traditional structure of magazine design. Why be inhibited by the edges of the page?says Brody. His main concerns were to encourage people to have to look twice at a page and to make the magazine as visually interesting as possible. Brody worked at

Mythology Essay

Mythology Essay There are times in your academic education, when you need to write an essay on a topic you know nothing about, or your knowledge is very limited. In these cases – you will have to do a lot of research on the topic, to make sure that at the end of the research you know everything about it and have a very powerful frame of reference, according to which you will be able to write a good paper. One of these topics may include mythology. Mythology essays are very common among high school and college student. Mythology essay papers reveal your ability to think, create and form your personal opinion, do quality research on the topic, be able to compare and contrast various aspects of the topic, as well as prove your point by providing string evidence within the topic. Mythology papers can be very different. It can be a mythology essay, where you have to provide information on the religion and beliefs of people, persuasive mythology paper, mythology research paper, mythology term paper, etc. All these paper types can have the same basics, but the main point, or the hypothesis can be extremely different. The first basic step you need to take is to create a visual image of your paper. You have to sit down, close your eyes and define the type of paper you are writing. You need to see it, with all the aspects you would like to incorporate to the paper, as well as a blurry vision of your hypothesis. The best way to write a mythology essay is to compare some aspects to the mythology of other countries and other types. If you will be able to compare two different mythology beliefs, and make sure they are comparable and define a good criteria of comparison – you will surely be perceived of a good professional mythology paper writer. If you lack of creativity, you might want to consider a good mythology paper example from the internet. Such sample mythology papers can be easily found, but also can be easily traced by any basic plagiarism detection device. Hence, it s very important that you make sure you do not take not one single sentence from the free mythology paper sample. CustomWritings.com is eager to write the mythology essay, research paper or term paper for you. If you feel that mythology is not one of your strengths – why not delegate the assignment to an expert on mythology, and let him write the mythology paper with outstanding quality? You will be provided a mythology paper for the finest quality, and you will receive credit for it. Here is a list of the most popular essay topics on Mythology: Women in Classical Mythology Male Dominance in Greek Mythology Behavioral Theory and Mythology Mythology Homosexuality The Role of Love in Mythology Aztec Mythology Roman mythology What is a Myth? Refutation of the Myth Theory Egyptian myths and Methology The Man,The Myth,and The Morality Troy: Myth or Reality? Discrimination against Women in Politics: Myth or Reality? Mythical Creation of Land and Man Myths Never Hurt Anyone Hawaiian Mythology The 60s in the US: Phenomenon of the Myth’s Transformation into Mass Culture Breaking the Myth of Madame Butterfly Che Gueveara: Man or Myth The Myth and The Maelstrom: The Kennedys Era

Sex violence and crime Essay Example | Topics and Well Written Essays - 2500 words

Sex violence and crime - Essay Example Furthermore, popular magazines form a part of the communication of language as seen through the Freud/Marxist theories which â€Å"reproduces sexuality as the male gaze toward a woman/object† (Keddie 1996). Carrette, in a critique of Foucault, however, believes that he has left the female perspective out of the discussion of sex, his history on the topic male centered without the feminine point of view. In examining the concept of what is true, discovering how truth is defined provides some substance to the topic. Truth is a concept that suggests that there is a sense of the absolute somewhere within the greater historical perspective. However, according to Foucault, it is all perspective and indefinable through a notion of reality versus illusion. What is presented to the readership of popular magazines is a perception of truth that can neither be confirmed nor denied as the possibility exists that it is someone’s truth (Taylor 2008). The plausible deniability of compl ete falsehood makes the representations have validity. Despite the desire to rail against the overwhelmingly illusionary editorial elements of the imagery and rhetoric within popular magazines, the reality of the world that is created has the prospect of reflecting the truth somewhere, thus they can be said to be true. The Discourse of Sex within Magazines Sex is a rudimentary element of life which has a biological function of procreation, but sexuality is an extended element of culture, complicated and confusing as it has become a focus that extends far beyond its founding purpose. Sex is mediated by culture, described, commented upon, and distorted in a never ending search for identification, classification, and perfection. According to Paris (2011), sexual behaviors are a learned process in which the ways in which sexual identity is displayed in order to find a mate is defined by the norms of a culture. In observing each other, the members of a society discover how to behave in o rder to become a part of the social groups that are divided by gender. Gender ideals are defined by mimicking the feminine or masculine of older generations, children looking to their role models in order to find their position in the sexual framework of their culture. In this age of communication, however, the focus has shifted from members of familial groups and their communities towards the images and discourse that is provided through the popular media, magazines providing a great deal of the images that affect the perception of female and male sexual roles. Little girls no longer focus their attention upward towards their mothers as much as downward into their hands a they peruse the magazine and forward to the screen of the television or their computer, these images impressing upon them an unattainable perfection through which they seek their own position within the framework of their gender. The hegemony of culture infected by the conceptualization of truth that is brought fo rth through a discourse of untruths that are presented as realistic reflections of a cultural script that is imposed rather than developed through social interaction (Norris 1996). In other words, rather than the dialogue happening through interactions with others within a community, interactions are now constructed between a person and the power of the magazine in dispersing ‘truths’ and designing dominant knowledge. The pressure on little boys is just as profound, their mandate to

The reasons for the failure of EBay to set its base in Japan Case Study

The reasons for the failure of EBay to set its base in Japan - Case Study Example The reasons for the failure of EBay to set its base in Japan Method: The information used while preparing the report was collected from the case study paper titled â€Å"EBay in Japan: strategic and cultural missteps† written by Indu Perepu and Sachin Govind in 2008. Findings: EBay, a powerful on line trading company for consumer merchandise, enters Japan in 2007 in a partnership with Yahoo to make easy the transnational bidding system. A Japanese website called Sekaiomon was also launched to facilitate shipping and clearance. Previously in 2000 EBay had entered the Japanese market in alliance with NEC Corporation to form EBay Japan. It failed to garner many takers (managed to get only 3% share of the total online market value in Japan) even after waiving off its online transaction fees, and was nowhere near the Yahoo auctions, the number one online bidding website in Japan at that time. After repeated unsuccessful attempts to better its position, eBay finally decided to close it portal in Japan on 31st 2002, and decided instead to concentrate on other Asian markets like, India, China, Philippines and Taiwan. In was only in 2006 after Yahoo shut down its auction websites in US and Canada, and went into an alliance with EBay in these 2 countries, did the latter come into an agreement with Yahoo to re-enter the Japanese market in 2007, though the analysts even then did not predict a bright future for EBay in Japan. Analysis/ Discussion: From the case study it is clear that there are two main reasons for the failure of EBay in Japan.

Race in our everyday lives Assignment Example | Topics and Well Written Essays - 750 words

Race in our everyday lives - Assignment Example This conflict involved two people: an African and Irish man. The African ethnic background belongs to the Indo-Mediterranean race. This is one of the southern branches of the big European race. This race is common in southern Europe, North Africa, Arabia, Iraq, southern Iran and North India (Haddon, 22-50). It has local versions. In the zones of contact with Caucasians in North Africa and Arabia two transition anthropological types were formed. On the northern border of the area there is the Balkan- Caucasian race, on the southwest - the Ethiopian and the Negro, the south -east - the Dravidian (Haddon, 22-50). The special mixed racial type combines the features of Negroid, Mongoloid and Caucasoid races. The other man originates from the atlanto -Baltic race of the big European race. This race is an important element of the anthropological composition of Norwegians, Swedes, Scots, Irish, Danish, Russian, Belarusian, Baltic peoples, partly found in the populations of the northern regions of France, Germany and Finland (Haddon, 22-50). A small proportion of this race can be found in the European lands. There are two main Irish values: the first - family and the other is education. In this they are similar to Africans; Africans attitude to life is expressed in the moral values of family, procreation, kinship (Pepin, 245-255). Africans believe that an individual is still not a person but a project person; he becomes only person in the family, when there he has his firstborn. Desire for procreation, augmentation of vital energy is one of the most important incentives for life (Pepin, 245-255). Such an attitude towards children led a number of peoples in the formation of the moral norm th at defines the value of the childs birth in marriage and before marriage and outside marriage. Traditional value of life and the consequent attitude towards children comes into conflict with Christian values and moral standards. A child born

Ethical Issues Of The Three Gorges Dam

Ethical Issues Of The Three Gorges Dam The role of an engineer in modern day society to respond to the needs of the general public by applying science and modern day engineering methods to follow a certain set of guidelines or specifications to deliver the customer needs. Most importantly, that the device, plan or creation should work up to guidelines and function without fail, and reach its level of performance. Hence, the engineer must work hard to design in such a way to avoid failure which could result in damage to people and to the environment, loss of property, injury or even death, thats sometimes how dangerous engineering can be if safety precautions are taken and abided by to maintain the wellbeing of you and your fellow species. With every project taken upon by an engineer, they will learn more and more from past mistakes, every day so that they will come up with better designs which are more economical and beneficial in the long run. All engineers must accept their jobs involve a wider responsibility than simpl y application of their skills. Engineers must act in an ethical and morally responsible way if they are to be treated as professionals. All engineers should uphold normal standards of honesty and integrity. They should not use their skills and abilities to act in a dishonest or selfish way or in a way that will harm others. Confidentiality should also be respected by the engineer irrespective whether to a formal confidentiality agreement has been signed or not with the client. The code relates to the behaviour of the decisions made by professional engineers, it is their responsibility to point out flaws or errors to their fellow work mates and bosses to ensure projects are finished to the top possible standard. There will be situations when people have different views and objectives, so you are likely to be faced with an ethical dilemma. It is up to you as an engineer and a person to solve the problem and try to understand the other peoples views and come out with the correct solution. Most cases will be minor ethical dilemmas and can be solved without too much difficulty. Three Gorges Dam The three gorges dam and all the surrounding infrastructure is the largest civil engineering projects ever undertaken in history, but because of the ethics of the build , the project was under continuous scrutiny and controversy, due to the monumental economic, social and environmental impacts. In 2007 there was report released into the growing threats from landslides and flooding, on top of that the social and political unrest and discontent from having to move millions of people from where they were born and grew up. The project is so controversial that even some Chinese officials are beginning to be very frank on their opinions of the project. To be able to judge the significant cost and benefits on the projects cannot just get a price tag but if something went wrong it would cause never before unheard of chaos in that region and in china in general. The Project The project itself stretches across the 3rd largest river in the world by 2km the Yangtze river. The name of the dam three gorges comes from the massive canyons that are formed by the towering limestone cliffs. The idea of a dam in the Chinese province of hubei in a small town called Sandouping, was first proposed 80yrs ago by Sun Yat-sen, but because of the technology wasnt there 80yrs ago nothing went forward, but then again in the 1950s by chairman Mao Tse Yung proposed that the construction of the project would be speeded up but nothing significant happened till 36yrs later in 1986 when the Chinese government asked a syndicate of Canadian business to finance a feasibility study. In 1992 The Chinese government approved the construction of the dam two years later the build began and after 9 years hard work the first electricity was produced. The dam itself is 200m high with a volume of between 39-40 million cubic metres and the reservoir is 600km long with a capacity of 40 billion cubic metres, the dam is set to produce 10% of the electricity usage in china. In early 2008 the installation of the last generators was completed bringing the total capacity to 14,800 MWe in 2010 when the project is set to be completed it will have the capability of producing more than 22,000 MWe eight times more than Hoover dam in Colorado. Hydro Power Hydro power is a water powered phenomena which uses the force or energy of high speed or high energy water to harness its power to generate electricity. Gravity plays a big part in hydro power, as the water falls from a height it turns blades which are specially designed in the dam to catch the flow of the oncoming water which then turn a turbine to generate the power. wuhytypicalplant.gif In the image above, we are shown a typical hydro electricity dam. The dam holds back a large scale amount of water behind its walls, there is usually a reservoir behind the walls so that the water can be few through the gate in whatever quantity they desire. The water is then fed from the height it is at down through the intake pipe trough to the generator to turn the turbine which turns the generators and creates the electricity and then the electricity is directly fed to peoples homes and factories for use. The water then continues on down the river as it was before after generating green energy. It is a big advantage to use hydropower rather than coal. The three gorges dam is replacing a coal fired station which would consume 50 million tonnes of coal a year which is equivalent to what is now being produced by the dam. This reduces annual carbon dioxide emissions by 150 million tonnes a year. This is a great environmental achievement. Environmental effects The constructions of large scale hydroelectric dams often have a detrimental effect on the environment. The Three Gorges Dam is no exception. The three Gorges Dam areas is a very diverse region with many different animal and plant species some of whom are only found in this part of the world. The dam and the large reservoir it created behind it have had a damaging impact on the local environment. With the creation of the dam the probability of earthquakes in the area has increased due to the extra stress the weight of water puts on the two major fault lines in the region the Jiuwanxi and the Zigui-Badong. In the seven months after September 2006, there were 822 tremors recorded after the water level was raised. So far none have been strong enough to cause any significant damage. The local wildlife has suffered greatly due to the dam including many endangered species such as the Giant Panda, Baili Dolphin (Chinese River Dolphin) and the Chinese Tiger. In total there are 47 endangered species in the Three Gorges Dam area. With the flooding of the land behind the dam the wildlife is being forced to higher ground. This higher ground are being turned into small islands forcing the animals to compete for whatever little food there is on these small islands. Freshwater fish are affected most by the dam due to the fact that they cannot cross the dam therefore reducing their habitat and stop them from getting to their spawning grounds upstream. The change of the temperature of the water and the change of the flow regime have had a damaging effect on the fish population. Also with the reduced water flow downstream seawater has started to flow up the river resulting in jellyfish coming into the river and competing for food with the indigenous fish population. The Three Gorges Dam area is home to 20% of Chinas plants, about 6,400 different species of plants. 57% of these plants are endangering. Many of these are used in Chinese medicine. The reservoir created behind the dam is having an effect on the local climate. The reservoir is having a lake effect i.e. when already moist air picks up moisture as it crosses a warm body of water and rains it out when it gets to land. It is also reducing the temperature of the area with the increase in the cloud cover. three_gorges.jpg Social and Economic Impact The three Gorges Dam project has had a severe social effect of the people of the Hubei Provence of China. The dam has flooded 13 cities, 110 towns, 1350 villages and 100,000 acres of the most fertile land in all of China in total an area of 632 km2 was flooded. The farmland lost to the reservoir produced 40% of Chinas grain and 70% of their rice. All this flooding has resulted in more than 1.2 million people having to be relocated. Many priceless archeology and cultural symbols of China have been lost including the Ba civilisation that settled in the Three Gorges Area over 4,000 years ago. Relocation The number of people relocated by the dam varies from 1.2 million to 5 million. Many of them were forcibly evicted from their homes They come, like devils, to knock down our homes, said villager Fu. Why are they so hard on us Most of the people displaced were moved to urban centres around Chongqing with insufficient compensation to buy or build a new home, or were moved into new cities built for the displaced locals in the mountains on steep sloops. The farmers that were relocated and remained farmers were not able to produce enough crops on their new land because it is not fertile enough to survive, those who moved to the cities received no training for industrial job and found it hard to get work. Many of the resettled people feel that their basic human rights have been ignored and have started to speak out against the governments handling of the relocation. Corruption and embezzling accusations are rife, with 46% of the total budget for the project being spent of re-housing and compensating the local authorities have been accused of embezzling fund and not spending enough money on housing resulting in poor workmanship and unsafe construction of the new houses. Economic Benefits The economic benefits of the construction of the dam are huge. The dam will produce as much power as. The dam enables large cargo ships to travel further up the river. Hidden Truth Some recent reports concerning the dam that an increased amount of cracks was discovered in the concrete have been appearing which, is a worrying truth. The first crack was discovered in 1999 and even today there are cracks as large as from the top to the bottom which is 200m, when the waters start to rise to the max. In the largest dam in history, many towns and a lot more cultural treasures will be lost, but a much greater concerns that the dam might fail, unleashing a great mass of water for miles, possibly killing millions of people and causing billions of damage. The cracks in the dam are starting to become between 3 and 4 inches wide and 2m deep. Engineers also fear that the buildings built to relocate the millions of people affected by the project could also be at risk. The buildings where built on unstable ground where landslides are capable of occurring. There have also been fears of possible health hazards from the unrelated waste dumped into rivers every year. Discussion The three gorges dam is one of the worlds biggest gambles, the Chinese government have placed millions of lives on the line and millions of dollars. As well as putting endangered species at risk in their won environment, just because they thought it would save more lives from flood prevention and produce clean energy. Government official in charge, Wang Xiaofeng said during a meeting of Chinese scientists we simply cannot sacrifice the environment in exchange of temporary gain The long term implications of the three gorges dam will not be understood fully until over the next few decades when engineers and scientists recognise the implications, some of which are already appearing. The sheer size and importance of the dam in china is leaving it a prime target for a military strike, which was threatened by the U.S. pentagon in 2004. A blow to the three gorges dam would be catastrophic, it would kill millions of people, destroy homes and towns as a mass wall of water are unleashed out of the reservoir. The Chinese military guard the dam in case of such an attack. The issues faced today are far more than was previously predicted, despite efforts by the engineers and scientists it cannot be guaranteed that landslides can be controlled or when and where they might take place. In my opinion this project was put forward, not only for economic or environmental gain, but for china to be portrayed as a force to be reckoned with and for the three gorges dam to be recognised for its greatness in modern day engineering. The three gorges dam may well be the biggest and best engineering project ever undertaken in this lifetime but it may also get the title for the biggest engineering failure in history thanks to third world work. Conclusion The project deadline is 2010, starting in 1994, the project has spanned over 16 years and is nearly coming to completion. As one of the largest engineering projects in world the three gorges dam undoubtedly has its cost tag, among the most substantial costs were to re locate 1.2 million Chinese natives to the lands whose houses and land were flooded to build the dam. The most important factor of the hydro dam is the reduction of the greenhouse gases as hydroelectricity is a completely green energy, also it has potentially reduced risks of floods. Over the next few decades, the projects aim will become more obvious of the work it is doing for the environment but before these benefits are delivered, the environmental, social and economic costs are beginning to show. Some officials now in china are moving towards new massive projects in water energy, which could be costly and without having learned lessons from the three gorges, while other officials question the substantial human and environmental costs of the project. Chinese official said if a decision was undertaken on undemocratic and unscientific then the laws of nature will mercifully punish us and we will pay even more dearly

Ramases II - The Greatest of Egypts Pharaohs Essay -- Biography Biogr

Ramases II - The Greatest of Egypt's Pharaohs Rameses II, he was the third of his line in the Nineteenth Dynasty, son of Seti I, and grandson of Rameses I. He ruled for nearly seventy years in the middle of a Period known, as the New Kingdom when Egypt was at it’s most powerful. During His reign 1279-1213, Egypt enjoyed an era of prosperity and stability, not only internally, but externally as well. He is responsible for the building of more Monuments and famous structures than any other pharaoh, having many Structures and statues renamed as if he commissioned them himself. By the end of his unusually long sixty-six-year long reign, he was famous throughout the then known ancient world. Ramses I was chosen as heir to King Horemheb, the last king of the Eighteenth Dynasty after serving as general, vizier, Commander of the Army of the Ruler of Two Lands, High Priest of all the Gods and Hereditary Prince of the Entire Land. King Horemheb chose Ramses as his successor as he had no children of his own, he too was chosen by the previous pharaoh. Ramses I not only had a son, Seti, a soldier who was married to Tuya, also from a military family, but a grandson, also called Rameses as well. A strong military background was important and all of these factors probably helped in Horemheb’s decision. Having sons and grandsons ensured Rameses of having heirs to carry on the new dynasty. In 1295, BCE, Horemheb died, Rameses I first royal act, the overseeing of his secret burial rites in the Valley of the Kings. Rameses I took this time to pick out his own burial tomb and began preparations to be buried next to his friend Horemheb. Rameses I and his son Seti planned fabulous buildings, and had existing buildings and monuments redone wi... ...alley of the Golden Mummies. (New York: Harry N. Abrams, Inc. 2000) Menu, Bernadette Ramesses II Greatest of the Pharaohs (New York: Harry N. Abrams, Inc. 1999) Thomas, Susanna Rameses II Pharaoh of the New Kingdom (New York: The Rosen Publishing Group, Inc. 2003) Wallenfels, Ronald and Sasson, Jack M. The Ancient Near East (New York, Detroit, San Francisco, London, Boston, Woodbridge CT.: Charles Scribner’s Sons, The Gale Group 2000) World Book Encyclopedia Volume R (Chicago: Scott Fetzer Company 2003) McMahan, Ian Secrets of The Pharaohs (New York: Avon Books, Inc. 1998) Bunson, Margaret The Encyclopedia of Ancient Egypt (New York: Facts of File, Inc. 1991) Johnson, Paul The Civilization of Ancient Egypt (New York: Harper Collins Publishers 1978,1998 and 1999) Tiano, Olivier Ramses II and Egypt (New York: Henry Holt and Company, Inc. 1995)

Snow Removal in Broome County New York

The removal of snow in the towns, cities, and villages of Broome County of New York is a social service that the county owes it inhabitants. It is such services that justify the taxes the people of Broome county pay. Towards achieving the aim of a cleaner, safer and healthier Broome county, several agencies have been set-up to oversee the snow removal services in the county. This service is particularly the responsibility of the Broome county Environmental Management Council (EMC). The EMC was established in 1971 by the Broome County Legislature to preserve, protect, and enhance the local environment.The county’s highway division maintains and preserves the highway in the county and thus removes the snow that lies on the highway in the Broome County. The aim of the highway division is aptly captured in its webpage as thus:† The Highway Division is responsible for the administration, operation and maintenance of highway bridge and capital projects; this includes road wide ning and straightening, resurfacing and patching of existing county roads to ensure that maintenance is at required engineering standards and safety levels.Emphasis is also placed on snow and ice control. The department also assists other local municipalities with specialized equipment and expertise. † Broome County Parks and Recreation is in charge of maintaining and preserving the recreational facilities in the county for the good of the inhabitants of the county. This means it also removes snow from these parks. Division of public waste seeks to manage all the public waste in the county. Snow is handled as one of the solid wastes handled by this division. These solid waste are either disposed or recycled.Department of Public Works is the chief overseer of the divisions mentioned above. However we need to, from this research establish who has the responsibility of removing snow and how best the snow should be removed and will tis method be cost effective. We will with this r esearch seek to ensure that the method adopted will be the most effective, efficient and cost effective. We want to by this research find the most effective way of snow removal: the best way to remove snow without creating hazard or environmental issues.How snow removal will be more efficient so that the snow will be removed promptly. Cost effective so that it will save the county some money so that other pressing needs of the county will be met without straining the resources of the county. The challenge here is to make the snow removal more effective, efficient and cost tolerant. Design questions for this research are as follows: 1. Who are/is currently responsible for snow removal in Broome County? 2. What method do/does the party/parties responsible for the snow removal employ?3. Is the method employed effective? 4. Is the currently used method efficient? 5. How much does it cost to remove snow in Broome County under the current arrangement? 6. From the cost in answer 5, is this method cost effective? 7. Under the current arrangement, what is the average time it takes to remove snow in the Broome county? 8. Can the responsibility for snow removal in Broome County be shared? 9. If answer to 8 above is yes, who are those that can share this responsibility? 10.Does their sharing in this responsibility bring about better efficiency or reduce the cost of snow removal? 11. Is there a more effective way of removing snow? 12. Does this more effective way of snow removal affect the cost of snow removal? 13. If answer to 12 above is yes, by how much? 14. Are the in habitants of Broome County satisfied with the current snow removal arrangement in place? 15. If no, what improvements will you like to see? References 1. Broome County Website; http://www. gobroomecounty. com/; Sourced 18:26 GMT +1

How to use capital letters - Emphasis

How to use capital letters How to use capital letters Were often being asked about when to use capital letters. Why is it so confusing? The answer lies somewhere between what were used to seeing (beginning, as ever, with our school habits) and the seeming inconsistencies of best practice. As a general rule, capitals are for specific and formal; lower-case for unspecific and informal. Capital offence Avoid using all capital letters. Its very heavy on the eye; and the lack of differentiation in height and shape (compared with lower-case lettering) actually makes it more difficult to read. Also, the consensus particularly in the virtual world is that it appears as shouting, so youll come across as aggressive and alienate your reader. Initial capitals You might think the rules get murkier here. Certainly, it may come down to an issue of style within your workplace, but always bear in mind that its very easy to overdo these. Typically, use initial capitals for: proper nouns places, peoples names, company names Mr Jones, formerly of Emphasis Training Ltd, went to Swansea. official job titles Mr Jones new position was Chief Executive of Capital Placement. trade names or brands I like to have a cup of Ovaltine and read the Write Away e-bulletin on my Mac. But, generally, dont use them for: every first letter in a heading or sub-heading (check your company style on this one): its An exploration of capital letters, not An Exploration of Capital Letters compass points, unless they are part of a definable region/area/country Should we head north or north-east now? Im either moving to South Korea or the Middle East. Subsequent words (beyond the first) in a sign-off Yours sincerely Best regards Lots of love Clarifying apparent contradictions Sporadically sprinkling this or that word with a capital can lend undeserved import to certain concepts, which, in turn, implies a kind of inferiority in others. While we may be used to seeing Mum and Dad capitalised (or Doctor if we are one, President if we are Barack Obama and so on), that doesnt mean those words should always be capitalised. Where a noun stands in for a proper noun (like a name), it is capitalised; if not, it isnt. Hello Mother, hello Father. Is that my mother with your father? What are you doing, Mum? Job titles and ranks used in conjunction with the holders name are capitalised; if the title is used alone, they arent. Have you met Mr Jones, Chief Executive of Capital Placement? Yes, but Ive met many chief executives. Who is the president? Do you live under a rock? You must recognise President Obama. For governments, use lowercase unless youre referring to a particular administration. The Government announced the abolition of the 10p tax band. Representatives from governments across Europe were united in their disgust. Institutions and organisations will be capitalised when their name is used in full; on subsequent references to it, when the name is shortened, use lowercase. Ill have to refer you to the Central Committee of Capital Measures. What was the name of that committee? The exception to this rule is when the shortened reference word might be mistaken for a regular noun. The National Trust is fantastic. Yes, its the best kind of Trust. Have you heard of the African National Congress? Im well aware of that Congress. So, just remember with capitals: less is more. Exceptions that may seem inconsistent and confusing are only for clarity. If you have any more queries about capital letters or anything else leave a comment and well get back to you.

Antibiotic Resistance essays

Antibiotic Resistance essays Antibiotics use to be the talk of the medical world just fifty years go, now the talk is about trying to find a better antibiotic than the ones they came up with less than a five decades ago. Antibiotic Resistance has taking the world by storm. The abuse and excessive use of antimicrobials may be driven by ignorance, by not enough surveillance for resistance and by the error of suitable use by health care suppliers, patients, and families These days physicians rely on antibiotics to make effective recoveries for peoples infections and viruses. There presently are more than 100 antimicrobial agents available in the U.S. They do away with infections by either destroying microorganisms, or by undermining the ability of these microorganisms to reproduce. [2] Antimicrobials have transformed our ability to treat many infectious diseases that were killers only a few decades ago. The increasing use of antimicrobials in humans, animals, and agriculture has resulted in many pathogens developing resistance to these powerful drugs. All viruses, fungi, parasites, and bacteria can become resistant to antimicrobials. [3] In using Antimicrobial Products, the public presumes that antibacterials can sterilize the home environment and perhaps even fight off infections. On the other hand, studies have shown that these agents can produce changes in hospital flora; therefore their presence in many household products may be contributing t o antibiotic resistance. [2] STDs are among the many infectious diseases in which antimicrobial resistance has a clinically significant impact. [5] More than 15 million Americans acquire at least one new STD each year, many of which may acquire more than one STD, are unaware of their infection, or both. Gail Bolan, MD, of the San Francisco Department of Public Health has said that patients with a recurring STD have been reinfected by an untreated partner, where as it may be a case of resistance-related treatmen...

Committee of women in history Essay Example | Topics and Well Written Essays - 1250 words

Committee of women in history - Essay Example This is an edited book, edited by Chaudhury and Boris, and is a collection of personal narratives by various former officials of Coordinating Council for Women in History. They have taken different routes to become women historians and had faced hard decisions of a family life, professional and of political activists in the earlier part of twentieth century. 20 women, who had been connected with this institution, Coordinating Committee of Women in History, came together to find many similar facts and interconnections in their lives. The social and cultural background of these historians had been totally different from one another, but the problems and difficulties they faced were almost identical and were threads of the same social fabric. The intention of the organization had been to encourage women to enter into the profession of historians and fight any kind of gender, social and cultural inequalities through political or social activities. This organization takes many steps to en sure that women are encouraged to become historians.These 20 historians, who have given autobiographical sketches, are the organizers and initiators of this organization, who had fought through discrimination and various battles in their private, professional and social lives.There are explanations how they launched into a career of professional historians. Most of the contributors are from middle class white society, but there are colored and working class women contributors too. These women pursued a career in a dogged way, breaking centuries of paradigm. They have a common ground other than their professional interest. They are hard working, noted and dedicated scholars. They have the strength and determination to rise above difficulties. They were persistent and braved all stormy weathers. They are slightly aggressive and show a healthy amount of pride and self-gratification. They are the intellectuals that any society would be proud of. They have struggled "to change the profession of history, to change historical scholarship, and to change the direction of our own history," (xiii). They had been working for social causes, women's liberations, and human rights, against racism, for peace etc. throughout, along with their professional careers. Determination to have a married life had its own implications on their intellectual lives. Some of them were raising their families while being dominated by men. The society as well as the profession were male dominated. The autobiographies offer throughout their narrative, many important details and reflective arguments about how they preserved their identities and dealt intelligently with many of them; how they continued playing their female roles of daughter, wife, mother, partner and the at the same time, continued their social role of political activists. Simultaneously, they also marched forward in their own chosen professional careers of teachers and researchers. They did not allow themselves to be marginalized or edged out of the race. They did not allow their creativity to dwindle in any way. They continued their resistance and fight throughout their working lives. The organization to which they belonged also gave them support and it remained their anchor through their struggle. There are diverse accounts about male dominated working places and organizations and the supporting role played by CCWH and other supporting institutions. It is more of a sisterly bonding, trying to understand each other's problems while going through more or less identical problems in life. Some of them talk about international cooperation they have received in the process. In a way these are the tales of triumph of emerging feminism in United States. Even though Western countries are far more advanced in gender equality, it is always not very easy to make much headway in an entirely male dominated society, not to mention profession. These voices are personal, political and professional and at the same time, feminine. The coherence they have achieved is praiseworthy. At

M&s clothing business report Essay Example | Topics and Well Written Essays - 500 words

M&s clothing business report - Essay Example The implication here is that if Marks and Spencer were not attempting to reach out to the more fashion-conscious consumer, its primary competitors would be BHS and Evans. The fact is, however, that the company is trying to reach beyond that particular market as evidenced in the fact that it has hired new designers and has development new fashion lines which target the younger generation of male and female adult fashion consumers (Marks and Spencer, 2007). Within the context of the above stated, Marks and Spencer's primary competitors are Next, Topshop and Gap. These three command the lion's share of the fashion-conscious, working adult clothing market for two reasons. They provide quality clothing at reasonable prices and are perceived of as trendy and fashionable (Marks and Spencer, 2007). Marks and Spencer may be recognised for the first but definitely not for the second. The implication here is that it stands in a weak position vis--vis its primary competitors, largely because of market perceptions. As indicated in the above, Marks and Spencer faces two types of competitors. The first type, related to the older generation fashion market, is comprised of Evans and BHS.

International Business Management Case Study Example | Topics and Well Written Essays - 3000 words

International Business Management - Case Study Example Wal-mart is also considered as one of the highest grossing Public Corporation all over the world. The model which Wal-mart uses are "low cost always" is been highly successful in USA's market where people value their hard-work and money. Although this model has been successful in most of the countries it operates in, this model didn't work-out in Japan. Japanese people were not ready to compromise presentation for low-cost and this corporation faced their first hurdle since its incorporation. This company is managed by Americans and they reflect typical American thinking of low-cost for everything. This resulted in their first failure in Japan, as already discussed (Fortune, August 2007). The huge disparity in cultures of various nations may tempt wal-mart to change its strategy from implement a global strategy to start using a multi-domestic strategy. Multi-domestic firms usually develop separate strategies for their different subsidiaries in different parts of the world. One such c ompany is Uni-Lever, which uses a multi-domestic strategy (Daft, 1997). Their advertising policies and products are usually varied from one country to another. Similarly, McDonald in the recent years has also used multidomestic strategies. It developed a new product McKofta for Middle-Eastern market just to suit their taste buds. Pizza Hut has also introduced Chicken Tikka Pizza for Pakistani and Indian markets.(Cluster Flock, 2009) Thus it can be established from the above discussion that those businesses which have used multi-domestic strategies are more successful than those who follow a one rigid policy for their businesses in all countries. Even companies like Dell are also going more towards customization and this shows how important being flexible is in current business situation and recessionary times. So, it is imperative for Wal-mart to change their strategy immediately and should try to make strategies on the basis of different culture of different countries. This will im prove the standing of Wal-mart not only in Japan, but also in other countries like Brazil, Mexico and United Kingdom.(Bruce Kogut , 1985) The domain of businesses now covers the entire planet due to recent advances in Globalization which was brought about by development of modern technology. Due to these advances it has become very easy for firms to control their operations in more than one country. As a result, more and more businesses now exist in more than one country. Wal-Mart is one of the largest chains of departmental stores in USA and fourteen other countries. It has been estimated that Wal-Mart's annual net income amounts to around $12 billion. Despite being a large company, Wal-Mart is just been in some South-American and European countries. It is either underestimating or not planning to exploit to the huge potentials of Asian Market. Asian Markets are known as the business hub for International businesses and all major businesses usually conduct their operations in Asia Countries, but Wal-Mart has been quite indifferent to the huge potential that Asian Economies offer. Wal-Mart exists in the tertiary sector (service sector) offering retail service to its clients. Since, Wal-Mart has large customer base, it usually purchases items in bulk and obtain large discounts and passes on these discounts to

Remembering the Alamo Essay Example for Free

Remembering the Alamo Essay This article is of course about the Alamo. It gives a very brief history of the battle at the Alamo and the characters that participated there. It momentarily mentions that there are now facts and history of the Alamo being disputed among many historians today. This article also makes comments concerning the great influence The Alamo has had in today’s culture, referring to the many productions based off this historic happening. Each time I remember the Alamo inspiration fills my chest. I love to remember the great heroes that fought so brave and valiantly in the face of the opposition; a cruel dictator (Santa Anna) and the oppression he could inflict. Many of the people that inhabited 2nd Chance Texas migrated there for primarily one reason and one reason only†¦ a second chance. Most of them, having endured hard lives and relocating to a new country, terrain and lifestyle were not about to give up their God-given rights to a Mexican dictator. While many had the chance and opportunity to get the heck out of Dodge, they chose to stay and defend what was rightfully theirs and so they did. These brave men, led by Travis, Bowie and Crockett, took a stand at the Alamo that will be remembered forever. They gave their lives not for greatness, though they earned that and more in the end, they gave their lives for what they lived for and that was to be free. We shouldn’t argue or dispute over the noble and honorable history of these great men, doing so we taint there story with our ignorance. Not all of these men may have lived great, but all of them died great in the sight of ALL AMERICANS. REMEMBER THE ALAMO.

Watching the Story Unfold Essay -- Television Series

Whether it is finding out â€Å"who shot J.R.† on Dallas or how Dr. Doug Ross will leave County General on E.R. it is the serialized storytelling format that has continually grasped the attention of television viewers around the world. What is it about these shows that keep viewers coming back for more? This essay will be answering that question and more by taking a look at how serialized stories came to be, and more importantly what shows made it the success that it has become in television. This will be done by looking at where the genera has gone, what struggles it has faced, and will finish with a look towards the future to see where the genera is headed. To begin this discussion it is important to first understand what exactly a serialized story is. A serial according to the Encarta Dictionary is defined as â€Å"a story that is published or broadcast in parts, normally at regular intervals†. Because of the broadness of that definition this paper will be specifically focusing on those series that air at night in what has been deemed a ‘Primetime’ slot. The serialized format was not a revolutionary concept that was invented for television. On-going stories have been around since the mid 1800’s as English writers released stories in what was called Penny Dreadfuls which were released in eight-page installments (Pollick). The format however has since evolved. In 1929 it made its first splash into radio with a program called The Smith Family (University of Minnesota.). This show lasted only a week, but helped lay the foundation for the late Irna Philips to build upon and ultimately revolutionize the genera. Irna Philips has been considered by many to be the mother of the serialized format due to the success of her work on both radio a... ...geek.com/what-is-a-penny-dreadful.htm>. Television AU. Home and Away. 19 January 2008. 05 December 2010 . TelevisionAU. Neighbours. 26 July 2006. 05 December 2010 . Tv Series Finale. Soap TV Show. 05 December 2010 . Ultimate Dallas. Introduction to the TV series Dallas. 05 December 2010 . —. TNT announce new Dallas pilot episode. JR Ewing is back. 9 September 2010. 05 December 2010 . University of Minnesota. 1920-1929 : Media History Project : U of M. 30 September 2008. 05 December 2010 . "Who Done It?" Dallas. 21 November 1980.

Winning the Micro-War: Prevention and New Drugs

Humans are engaged in a â€Å"micro-war† with bacteria, and we are losing.   Bacteria represent one of the most adaptable organisms on the planet primarily due to their propensity for adopting genetic mutations.As with all evolutionary mechanisms, most mutations are either harmful or neutral; they do not provide a comparative advantage to the mutated organism.   Other times, however, a mutation will counteract a new and damaging environmental pressure and the organism will become well-equipped to survive and pass on its genes.This is precisely the problem with antibiotic resistance in bacteria: human antibiotics present a new environmental pressure to the highly-adaptable micro-organisms, and some develop an ability to survive through mutation.   That threat is magnified by the horizontal spreading of resistance through plasmid transfer and replication (â€Å"Extending the Cure†).   To mitigate the threat of antibiotic resistant bacteria, three paths must be pur sued: prevention and development of new drugs.Because antibiotic resistance arises primarily as an evolutionary response to environmental pressure, antibiotic resistance can be avoided by minimizing the introduction of antibiotics and using them only when truly needed.   When antibiotics were first introduced, they were seen as a panacea—and rightly so, as they quickly and effectively treated diseases that had previously been deadly and widespread (Lewis, FDA).Unfortunately, however, this enthusiastic adoption of antibiotics has led to a dangerous over-reliance on their use.   For example, many dermatologists not only prescribe antibiotics for mild acne, but they also make the mistake of frequently rotating between antibiotic types.   As the data show on the Essential Biology website, rotation does not decrease the prevalence of antibiotic-resistant bacteria (Essential Biology).   In fact, 10.7% of patients in the resistant group were found to be housing resistant bac teria, as compared to 7.7% in the control group—indicating that antibiotic rotation may actually exacerbate the problem rather than solve it (Essential Biology).   Furthermore, this method may be particularly harmful because it raises the possibility that a colony of bacteria may develop into a so-called â€Å"superbug† by gaining resistant properties against multiple antibiotics (â€Å"Breeding the Superbug†).Conversely, reducing the number of antibiotic prescriptions is effective in limiting the number of antibiotic-resistant strains.   Finnish researchers proved this correlation in a study where they tracked the prevalence of antibiotic-resistant bacteria while they reduced their prescriptions of Erythromycin (Essential Biology).As the data in the bar graphs demonstrate, prevention through reduced prescription of antibiotics seems to stem the tide of resistant bacteria: by prescribing fewer antibiotics, doctors were able to more than have the percentage o f resistant colonies from a peak of 19.0% in 1993 to a low 8.6% in 1996—a dramatic reversal (Essential Biology).However, preventative measures will only slow down the development of resistance and will not in fact solve the larger problem.   To really gain ground in mitigating the effects of antibiotic-resistant bacteria, researchers will continually need to develop new antibiotics that are capable of killing off resistant strains of bacteria.This is where careful regulation of antibiotics could save lives: if these â€Å"last lines of defense† are prescribed for everyday usage, the effectiveness of a doctor’s arsenal will be reduced and modern medicine may be powerless to stop treatable illnesses from becoming killers (â€Å"Extending the Cure†).If, on the other hand, doctors limit the usage of antibiotics to times when they are truly needed and researchers continue to develop new, more effective antibiotics, we will be able to minimize the ill-effects of antibiotic-resistant bacteria and win the â€Å"micro-war.†Ã‚   Our health depends on it.Works Cited:â€Å"Breeding the Superbug.† Allianz Knowledge Online (Ed. Valdis Wish). Electronic article.http://knowledge.allianz.com/en/globalissues/safety_security/health_pandemics/hospial_infections_mrsa.html. Accessed 3 November 2008.Essential Biology. â€Å"You Decide: What Can We Do About Antibiotic-resistant Bacteria?†Online interactive lab. Pearson Education.http://wps.aw.com/bc_campbell_essentials_3/47/12139/3107664.cw/index.html.Accessed 3-6 November 2008.â€Å"Extending the Cure: Policy Responses to the Growing Threat of Antibiotic Resistance.†Executive summary. â€Å"Extending the Cure† online publication.http://www.extendingthecure.org/downloads/ETC_EXSUM.pdf. Accessed 5November 2008.Lewis, Ricki. â€Å"The Rise of Antibiotic Resistant Infections.† Electronic article. United StatesFood and Drug Administration. http://www.fda.gov/Fdac/fea tures/795_antibio.html.Accessed 4 November 2008.

Marketing Planning Consultancy Report for Fairview International

During the late nineteen nineties, a thorough strategic review of the British Junior Chamber of Commerce was conducted. It is a kind of parties and charity events Junior Rotary   that has a distinctly retro feel to it, one of the reasons why it had lost 80% of its members (or customers and market share) over the previous twenty years. Its members were usually in their 30’s, so it was no longer junior at all! Radical approach was taken by the officers of the said group while others simply rearranged the chairs on the deck of the Titanic as the ship continued to go down. One of the features of this organization was international twinning where the members visit friends in a foreign chamber bi-annually and vice-versa. It was proposed that the organization become a travel company primarily to see bands like Robbie Williams, Coldplay and James Blunt play in other countries. Low cost flights were becoming popular and if you could stay at your twin organization members home (and they yours) you then had a very low cost international travel model with a purpose ‘the big gig’. This delivered to a young person’s sense of ‘having a good time’ having traveled far to rock festivals in my youth. But this was revolution for this retro organization whereas the more conservative members of the organization proposed an evolutionary model that was accepted. Perhaps predictably it continues to decline and I and others remain convinced that my prescription was an effective one! The aims of the organization have been defined in the widest possible terms in effect ‘offer a service to young people containing real features and benefits that they would instantly perceive to have value and relevance in return for a fee’. It is surely obvious that any service offer has to change with the times. Welfare state spending may reduce the need for charity or terrorism the appeal of travel, never mind that, new young adult generations will always look to find new ways to irritate older people. Digital Technology has revolutionized this landscape (Generation X, 2000). In this short piece of work, I, as the consultant, challenge Fairview to look at their product offering in the broadest possible terms too. When they use the term gaming, it should simply mean fee generating play. For instance, I think many young men (and women) in the United Kingdom would like to play for the English soccer team. It should be perfectly possible to design and offer a paid for interactive Information Technology game where you join a team, play well and are transferred while you play against other teams with team members located all over the country on your mobile phone, timing runs, tackling, and making passes and shots in real time on the screen. It is this soccer offering where the United Kingdom has the best product in the world I have focused on, as United Kingdom consumers pay to receive live soccer currently. It is both then the dominant market segment for gaming potential as well as the easiest to charge a fee for. This then should be the aim for Fairview. To understand what young people want and harness the technology to deliver a new concept that will sweep the market. This is all some distance from the traditional ‘bookie’s’.   Fairview uses the name ‘chain’ to describe this market entry. Chain is the right term, but not as in the old ‘a chain of bookie’s ‘but by building customer databases linked by profitable repeat fee based gaming interests for rapid team game building. This is as near to a mission statement as my proposal needs. Proposal While on the one side the United Kingdom seems a perfect place to offer gaming services as a wealthy secular modern society with no overt proscriptions, the reality is that this protestant country has some of the same forces at play as the puritan founders of the United States of America that influences proscriptions against gaming there. Millions of British used to admit to only gambling once a year on ‘The National’ the Grand National Steeplechase. Bookie’s were scruffy smoke filled pits of dysfunctional people all too often Catholic immigrants from Ireland. Relatively well educated, if you asked the British why they didn’t gamble they’d say ‘it’s a mugs game’ and ‘get rich quick schemes’ only work for the amoral founders of the idea. They would prefer to ‘gamble’ if that is the appropriate term on the stock market where legitimate gains could be made by using the thirds party services of good corporate management to ensure a comfortable retirement. If you look for further evidence of this, it is well known that no Casino will open in the United Kingdom, unless there are large numbers of potential ethnic Chinese gamers living nearby. They will not get rich on United Kingdom consumers, indeed may not even break even (The Independents Britain’s new cultural entrepreneurs, 1999). .But times change, and just as the stock market now offers a diverse range of derivative instruments, so does gaming. The popularity of the English Premier League has lead to the spread betting phenomenon. If the top teams usually win, the margin of victory is far less certain and this also has lead to greater volatility and margins of gains and losses or in other word exciting risky behavior. The United States legislation against on line gaming was an initial set back as the United Kingdom based organizations were generating   lot of business in for instance interactive Poker games (People before structures, 2000). B.   But clearly there now offers the same kind of opportunity for Fairview that stem cell researchers enjoy in the United Kingdom’s less judgmental society in other ways, so familiar to the Americans, but what exactly is it?. Technology has changed consumer markets especially for young people fundamentally. Living in a poor third world town in a poor third world country there are dozens of internet shops catering for young males who want to play on line. The cell phone here predominates and conversations have to be broken mid sentence to give the phone its precedence. These are new networks just waiting to be more completely, competently and commercially exploited. In the United Kingdom, most homes have internet cable bundled with telephony too and children dominate their use. For those who think that the internet is a marvelous utility for expanding the mind with information, the reality is that it is pornography that dominates commercial transactions on the web. People are quite happy to sign up to a site that suits their sexual taste and this has hastened the demise of the printed word if pornographic magazines were more likely to venerate the picture rather than the accompanying narrative. This all simply demonstrates that people will pay a fee to use IT if you give them what they really want, in this instance, sex! To refer back to my opening, I realized that the Junior Chamber had other problems too in gaining new young members. People often didn’t want to move around to get together any more, given the twin threats of urbanization traffic clog and personal security threats. At their office was the ideal tool to ‘blog’ instead. Tools like Microsoft Messenger meant that you could now have an interactive real time conversation. Add a web cam and this is the modern equivalent of the ‘whist drive’ or poker games my parent’s generation but enjoyed without the need for a meeting place. Property in the rich and crowded island that is the United Kingdom is notoriously expensive to buy or rent. How very convenient! The question then to ask is, given this new digital societies’ range of extensive interactive tools, what will the young people move onto once they tire of their mostly violent and speedy games? Gaming defined as a competition where you place a stake and back your skill has to be the obvious move once these kids are working and have more money in their pocket. The opportunity is obvious. But will Fairview be sufficiently visionary to spend marketing resources on creating this market? To do this, their initial key goals will include setting up the soft infrastructure. They will have to work with key influencers (for instance game designers) and agents (like MySpace) and the Premier Football League as well as build a formidable technical offering, but they will be pushing against an open door in terms of consumer desires. They must design a proprietary brand and a tightly drawn patent to protect themselves at least at the outset for competition, unless they are not prepared to spend enough marketing funds on this to ‘go it alone’ and would rather share the burden with competitors in the hope that there is enough business to keep everyone happy. Observe the English soccer on Star Sports in Asia. It will be noticed that they urge customer to use their cell phones to make score predictions and so of course can build up a data base of cell phone numbers that send the predictions in. Many of these Asian English soccer fans have never been to a real English game. They are a perfect target to form virtual soccer team similarly with the virtual manager games. In a sense Star Sports and its competitors are ‘ahead of the game’ but they don’t recognize what they’ve got yet nor how best they can leverage it. When the term ‘clicks and mortar’ was first coined in the nineteen nineties it seemed pretentious, but in fact it was ‘right on the money’. It seemed that consumers wouldn’t buy some things unless they’d seen them first. The feel of something is important. It transpired that Amazon were very good at selling Information Technology, books and records all not particularly visual or tactile and we would buy holidays and flights on the net for the same reasons, but when for instance it came to clothes, a regional superstore may be needed to view the goods closer at hand. Since that time memory has got cheaper and virtual reality less virtual, and this has become a little less of an obstacle. What about the social environment though?. People will be free to play these games in public arenas with adjacent fellow players. It just need not be that way. Of course, younger people have sometimes never even thought about this although malls around the world seem to still be full of them. There is evidence too that many people gravitate towards social situations such as ‘the bookie’s’ provides. Where then in the product offering should we place these components? It seems to me that an internet gaming company should product test a real life regular forum for their customers. An organization was set up by Tony Blair, the former United Kingdom Prime minister’s advisor on future policy trends called DEMOS. It was a centre left policy think tank. Most of the action was in far away London but once a year they would hold an event in the north in Liverpool. It is this kind of customer sensitivity that internet offerings have to master, designed as they all too often are by tech ‘geeks’ who are rarely ‘people persons’. An annual conference of soccer gamers could be highly viable and entertaining for them off season. In one article by Demos, they put the spotlight on Generation X the first internet generation to reach adulthood. This was in some ways a fundamentally different generation. They were found to be the first generation that had synthesized their social needs inside their heads and home, whereas previous young adults would head off down ‘the pub.’ The bedroom of the average young person in the United Kingdom is now an entertainment and communication zone, a little like the bridge of Star Trek! The recent purchases of social networks like that of MySpace by Google tells us something about their utility for attractive targeting both by advertisers and the future tech offerings that Google is rumored to be announcing soon in the cellular communication area. So far I have mostly referred to the internet, but clearly relatively few people can receive this via 3G right now and these services are expensive (but there is an opportunity there for Fairview too). It is clear that in the technical mix a formidable proactive customer services 2G offering should be launched as well, as we all know that these 2 and 3 G phones are no longer just phones but in some way an extension of the identity of the individual. Where this would all lead in terms of software development I don’t have the expertise to predict, but Fairview would surely need their own in house team of software developers. Opportunities for as ubiquitous a product as interactive soccer would clearly show themselves rapidly in both mainland Europe and South America where soccer is king, and later, globally! The beauty of technology of course is that this can be all run from just one location. Adjacent opportunities will be available too for the skill and experience built by the Information Technology department to be applied elsewhere. There are many customer services functions in the United Kingdom where good staff could be poached for a more interesting job This leads to the subject of Brand. Clearly few can tell the Americans anything about brand building. In consumer markets, brand is king and so internet and 2G advertising with product offers would be essential. I repeat that endorsements by top soccer players of the interactive paid for soccer gaming would too be essential if that were part of the offer. It should too watch how Google addresses the market in its next move as that organization seems to have a good feel for the youth/it/ commercial landscape The action and execution plan would be carried out most effectively by well trained and motivated new young people to Fairview that have bought into this concept as they will sell/merchandise it with real enthusiasm at retail software purchase points. This will be a sales force with all the traditional activity goals, daily targeting etc. A key account manager will set up the contacts with the key partners MySpace, YouTube, etc. and Star Sports and the Premier League to set up the delivery networks, but it will be the marketers that will likely make the most impact by leaflets in the appropriate magazines, advertising boards at soccer grounds, cell phone text message advertising etc. A pre offer tease roadside board adverting campaign could be useful but as this will be a tech offering a key initial task would be to build a potential fee gamers data base by garnering cell phone responses to advertising. The mining of this cell phone response consumer data base should be a key task of an in house customer services team with specific goals to be achieved. Conclusion It can be concluded from the evidence above is that there is a real opportunity to move things on commercially in the tech gaming space and thereby move away from the traditional bricks and mortar gaming concept. This is of course already well under way, but the surface is only being scratched in terms of potential as large sections of the community don’t game (gamble) at all as the offer has yet to be put in the right way. This is the right way and indeed many of the tools look already to be in place, if greater use of 3G would be a slight advantage. Much of the above proposal is already out there like United States interactive basketball and I’m sure that Fairview know this, but they could crucially deepen the level of interactivity with a virtual FA Cup played by thousands around the world with a trophy handed to the winners before the real FA Cup Semi Final and real players ‘guesting’ on line in teams. This ‘hype’ or real celebrity based excitement, a mix of reality TV and virtual reality could gain many millions of subscribers paying per game regularly ‘on line,’ or even women (or men) aspiring to dinner with David Beckham, indeed make such a sea change in the commercializing of ITC that this becomes a legendary ‘breaking of the mould’ enterprise, the ‘final straw’ that opened the door for a fee based gaming enterprise to ‘clean up’. It simply remains then to be seen whether they will have both the vision and resources to turn this into such a lucrative reality that one day soon it will be as playing a pivotal role in redesigning post modern civil society as well!. References Generation X   – Demos   UK 2000 Handbook. 2007. http://www.rjca.org.uk/docs/Handbook_A.pdf People before structures – Demos UK 2000 The Independents Britain’s new cultural entrepreneurs – Demos UK 1999