Appendicitis Reduce Annual Imaging Costs †MyAssignmenthelp.com

Question: Discuss about the Appendicitis Reduce Annual Imaging Costs. Answer: Introduction: Sizzling Chicken is a Canada based business chain, containing 14 fast food restaurants all over the country. The primary product of this restaurant is charcoal grilled chicken though it also serves other fast food items to their Canadian customers (refer to appendix, figure 1). This fast food chain, possessing its own brand value in Canada, intends to expand their business internationally, in the next 5 years (refer to appendix, figure 2). Hence, the Sizzling Chicken has selected three countries, which are, Australia, India and Pakistan. However, before taking any expansionary strategies, the concerned company needs to analyze some environmental factors, for instance, socio-economical and political factors, which in turn can help this concerned company to sustain and to earn profits in international markets (Rosado-Serrano, Dikova, and Paul). The concerned company has intended to expand its brand value by offering fresh and juicy chicken items, especially charcoal grill chicken throu gh fast service. Moreover, the company has focused chiefly on money value and based on this, has constructed their cost structure. Hence, in this report, the Sizzling Chicken has intended to analyze those socio-economic and political conditions of these three countries. After this analysis, based on some other relevant factors like potential profitability and competitive nature, the report has tried to compare those countries to rank them according to ease of doing business (Aydin and Parker). Moreover, the company, through this report, has constructed a general strategy that can further help this concerned company to expand its business. In addition to this, the report is going to provide an optimal organizational structure along with some affective business functions to its expansionary business strategy. At the end, a suitable conclusion is provided to cover the entire discussion. Australia, with the help of its mixed economic market structure, has become a wealthy nation while its national income has increased significantly from various sectors, for instances, telecommunication, manufacturing and banking sectors while the mining sector has contributed large amount to the countrys national income. Australia has possessed higher level of gross domestic product (GDP) per capita along with lower poverty rate compare to other countries. In 2013, based on average wealth, Australia has ranked second worldwide after Switzerland (Bettini and Head). By analyzing the trend of Australias GDP it can be stated the country h has experienced a stable economic condition and after 2015, this condition has increased (refer to Appendix, figure 3). On the other side, the Australias inflation rate has decreased since 2008 and after 2015, it has remained at a stable position, which in turn can represent a positive economic condition (refer to Appendix figure 4). India, with its emerging economy, has possessed a significant position in the international market. The country has operated its business activities under mixed economic structure, which in turn can help it to earn higher level of national income. After analyzing Indias GDP trend, it can be said that the specified country has earned a higher and stable national income, which in turn has helped the country to obtain sixth largest economy all over the world (refer to Appendix, figure 5) (Gaur and Jasmin). The inflation rate of India has decreasing significantly since 2010, which has influenced the economic condition of this country positively (refer to Appendix, figure 6). In 2013, Pakistan has experienced some instable situations, for instances, unbalanced economic conditions regarding electrical energy generation and rail transportation (Razzaq et al). However, irrespective of those consequences, the countrys national income has sharply increased, which in turn has helped Pakistan to develop further (refer to Appendix, figure 7). On the other side, the inflation rate of Pakistan has decreased remarkably (refer to Appendix, figure 8). Australia has been influenced strongly by the popular culture of America, especially in the context of cinema and television. Asian countries have also influenced Australian culture significantly. Hence, cuisine of this country has influenced greatly by both western and eastern countries. Most of the Australian people like to consume fast foods in their fast life (Bettini and Head). Hence, Australia has huge demand on those foods while they mostly prefer chicken items (refer to Appendix, figure 9). However, at present, the trend of consuming fast food is decreasing, as people are becoming more health conscious. India has the most diversified culture, with huge number of population. In different states, people prefer different food habits, which are mostly influenced by geographical differences. Those traditional and regional foods are chiefly based on rice, pearl millet and wheat flour and so on. Indian people mainly prefer spicy foods and export spices to other developed countries as well. The culture of Pakistan consists of various ethnic groups, for instance, the Pothwaris, Sindhis, Kashmiris and Baloch and so on. Moreover, its neighbor countries have also greatly influenced Pakistani cultures in the form of literature, music and cuisine. There culinary art are chiefly influenced by cuisines of India, Afghanistan and some countries of Middle East (Razzaq et al). In different parts of the country, people prefer different types of foods, for instance, in Punjab and Sindh, people mostly like spicy foods while in Baluchistan boiled and steamed one are preferred. Amalgamation of international recipes can be found in urban areas though they prefer to add their own specific local ingredients within those recipes. Australian government has implemented some laws, for instance, legislations based on gender and disability discrimination and wage increment, which have influenced the countrys business sectors by affecting the cost structure and market demand of any product (Bettini and Head). The legal system of Australia has chiefly depended upon some fundamental rules related to justice, law and independence of judiciary. According to the federal system of government, the country has divided its power between the state and the federal government. With affective law and judicial enforcement system, Australia has become one of the significant markets for various multi-national companies, worldwide. Political environment of Australia is almost stable along with its open and progressive nature, which can further attract foreign investors to invest in this country. The government of this democratic country has greatly influenced the economic activities related to international trade by implementing tariffs to protect its domestic industries. However, in some specific cities like New South Wales and Sydney of Australia, the government has implemented favorable tax structure that can help any business organization, positively. According to the political stability index, based on the World Bank data, Australia has ranked 32 (TheGlobalEconomy.com). Based on those data, it can be summarized that the political condition of this country has remained almost stable since 2011 (refer to Appendix figure 10). India has some rules and regulations that need to be followed by any business organization. For different business activities, the government has implemented different lows, for instance, before staring any business related to foods, the concerned company needs to follow some food and safety laws to assure about its product qualities (Gaur and Jasmin). Moreover, to protect the self-interest of domestic industries, the government of India has imposed various legal restrictions on multinational companies to control their business activities. This democratic country of Asia has affected significantly by several political factors, for instance, different and opposite ideologies of each political parties, self-interests of politicians and changing governmental policies based on ruling parties. Those factors have significant influence on the countrys business sectors. Instead of facing some political instability due to internal and external factors, like conflict with opponent parties as well as with neighbor countries, India has tried to maintain a good position in international market trough trade. According to the World Bank report, Indias rank regarding the political stability index is 166 (TheGlobalEconomy.com). From this, it can be said informed the country has faced political instability since 1996 though after 2015, this condition has improved moderately (refer to Appendix, figure 11). Pakistan has experienced weak legal position and to prevent this, the government of this country needs to implement new rules and regulations (Razzaq et al). Moreover, corruptions can be seen in some big cities, which in turn can adversely affect the business environment of this country. This democratic country, along with weak legal systems, has also experienced instable political environment, which in turn has negatively affected the business sectors of this country. Consequently, Pakistan has ranked 191 based on the political stability index of the World Bank (TheGlobalEconomy.com). This implies that the legal and political environment has negative impacts on the business sectors of this concerned countries (refer to Appendix figure 12). Hence, from above discussion it can be stated that each country has its own economical, cultural and political conditions for which the owners of Sizzling Chicken need to take different expansionary strategies. Being a developed country, the economical condition of both Australia and Canada is almost same, for instance, per capita income of these two countries have remained at $ 45970 and $ 43420 in 2016 based on purchasing power parity (PPP). Hence, Australia has possessed a better position compare to Canada, which in turn has helped the concerned company to apply similar business strategy by keeping similar price level and cost structure. On the other side, India and Pakistan are referred as developing countries where purchasing power of an individual is very low compare to Canada. In 2016, per capita income of India has remained at $ 6490 while for Pakistan it has $ 5580 PPP (data.worldbank.org). Thus, the company needs to change its price level and cost structure by applying diff erent expansionary strategy. Thus, Sizzling Chicken has advantages to expand its business in Australia while for India and Pakistan it can face some challenges. Potential profitability can be described efficiently by analyzing the revenue pattern of other fast food companies like KFC and McDonalds. In Australia, consumers are becoming more health conscious for which those fast food companies are introducing new food items with lower fat, sugar along with less carbohydrate (Aydin and Parker). This changing pattern of consumers has influenced other fast food industries to operate their business within this country. In India, this fast food industry has also expanded rapidly as people prefer to consumer those items more in their daily life. At the third and fourth quarter of the 2016 financial year, the sales trend of KFC India has increased significantly and has remained at a higher position (refer to Appendix figure 13) (Online.kfc.co.in). However, Pakistan is experiencing the fastest growing fast food industry market, worldwide (refer Appendix, figure 14). Hence, many fast food companies like Pizza Hut has intended to increase the number of their stores within this country, significantly. Hence, based on that profitability pattern of other related companies, it can be said that every country has positive business environments to start a fast food industry though for Pakistan, this possibility is comparatively high. In Australia, some fast food companies have operated their business successfully. Those companies are Oporto, Zambrero, Pizza Hut, Red Rooster, Dominos and KFC and so on (refer to Appendix figure 15). India also has some fast food franchises that have grown their business significantly, for instance, KFC, Dominos Starbucks, Burger King and so on (refer to Appendix figure 16). Some well-known fastfood chains in Pakistan are KFC, Pizza Hut, McDonalds, Hardees and Fri-Chicks so on (Christian and Gereffi). Hence, it can easily be observed that KFC, McDonlands and other well-known and old companies have already increased their customer base in those countries. The food habits among Australia, India and Pakistan differ with each other, based on geographical position along with climate and religion. Moreover, due to variation in standard of living and purchasing power parity, people of different countries have their own preferences. Based on those factors, the KFC of has offered different items of foods (Kfc.com.au). For instance, in Australia the company has officered the Parmy while in India, they offer foods along with rice for making a perfect meal for Indian citizens. In Pakistan, the company has offered family size combo pack and provide new items during their festivals (refer to Appendix figure 17,18 and 19). Hence, the company has pressure for making local customization of foods, which can help the company to expand its business by understanding the food habits of their customers. Costs reduction opportunities: Internet is widely used in each country from where people gather their required information. Moreover, newspapers and television have important role as well. Hence, to expand business, the company can use those media for advertising their products, which my decrease their promotional costs and can help to earn popularity within short period o times (Nordin et al.). Moreover, by recruiting local people, the company can reduce their cost structure in India and Pakistan, as the value of their currencies is very low compare to the dollar. The company also can use local ingredients like spices and chicken at comparatively cheaper prices. Risks can be occurred from various external and internal factors, for instances, socio-economic and political factors, natural factors or tastes and preferences customers. Unstable political condition of both India and Pakistan can generate risks for any business organization. Moreover, the GDP growth trend of both Australia and India has decreased since 2012, while inflation rate of these two countries has increased since 2015 (data.worldbank.org). These two macroeconomical factors can adversely affect the company to earn revenue. On the other side, present economical condition of Pakistan has generated a positive business environment for a company. Hence, each country has possessed some risks that the company can overcome by applying appropriate business strategies. However, by considering all environmental factors, it can be stated that the company can face risks mostly in Pakistan compare to India and less risks in Australia. After analyzing those environmental and relative factors of each country, the trend regarding the ease of doing business can also be discussed. With the help of this trend, the company can rank these three countries from most attractive to least one (TheGlobalEconomy.com). According to this index, Australia has ranked 14, while for India and Pakistan these ranks are 100 and 147, respectively. Moreover, the company can easily apply expansion strategy to Australia, as the environmental conditions of both countries are almost similar. On the other hand, for India and Pakistan, the company needs to apply different strategy based on price, product and cost as the economical condition of these two countries are weak compare to that of Canada. Thus, most attractive country is Australia then India and at the end, Pakistan. General Strategy: Category 1st year 2nd year 3rd year 4th year 5th year Initial Preparation including market analysis Outline business plan including expansion strategy Sales and Profit objectives Pricing strategy Sales plan Timeline for India: Category 1st year 2nd year 3rd year 4th year 5th year Initial Preparation including market analysis Outline business plan including expansion strategy Sales and Profit objectives Pricing strategy Sales plan Timeline for Pakistan: Category 1st year 2nd year 3rd year 4th year 5th year Initial Preparation including market analysis Outline business plan including expansion strategy Sales and Profit objectives Pricing strategy Sales plan In India, Sizzling Chicken does not need to change any food items from their menu. Indian people prefer both vegetable items as well as non-vegetable ones. However, the company needs to reduce its price strategy, as purchasing power parity of a person is low compare to Canada. Hence, to earn revenue, the company needs to reduce their price level so that most of the Indian can afford. Distribution and branding are two important strategies that Sizzling Chicken needs to follow carefully as the country has all other fast food companies. Hence, to compete under this perfectly competitive market, the concerned company needs to follow attractive branding strategy. The time line has been made based on all environmental and relevant factors of each country. Based on the environmental and relevant factors, the company can adopt different expansion strategy for these three countries. According to the ease of doing business rankings, the Sizzling Chicken needs 1 to 2 years to start its business in Australia. For India and Pakistan, the company needs minimum 4 years to expand their business due to instable political and economical factors (Allemandi et al). Moreover, for Australia, the concerned company can follow the same business strategy along with cost structure, as both Canada and Australia are developed countries. However, for India and Pakistan, Sizzling Chicken needs to reduce their product prices and for this, the company needs to reduce its production costs to earn profits. Hence, Sizzling Chicken needs more time to expand its business in these two developing countries after making new business strategies. Moreover, based on those factors, the company can change its product, price, distribution and branding strategy that has described, based on India. It can be beneficial for Sizzling Chicken to start their business in some well-known cities, like Sydney and New South Wales of Australia, Delhi and Mumbai of India and Karachi and Lahore of Pakistan. The company can earn revenue from those developed cities. However, at first, they need to analyze proper market of fast food and locations, where they can sell their maximum products. by advertising their products in local media channels and in social media along free campaign in different schools, colleges and offices , the company can attract their customers. However, for this market research, the company needs to spend almost 1 year to understand the environment briefly. Optimal Organizational Structure: Sizzling Chicken needs to analyze the fast food markets of Australia, India and Pakistan at first. By doing so, the company can understand about the tastes and preferences of consumers along with their different budget structures (Allemandi et al.). Moreover, it can help this company to understand about the socio-economical and political factors of each country, which can influence the business activities significantly. Hence, to conduct the business, the most suitable strategy is marketing through which the company can increase its brand value and market share under a competitive environment. Human Resource management is also another factor that can help Sizzling Chicken to hire efficient work force to operate any business activity smoothly. Conclusion: In conclusion, it can be stated the Sizzling Chicken has huge opportunities to expand its business in international markets and for this; the company has selected Australia, India and Pakistan. Each country has its exclusive environmental and relative factors. After discussion all those factors, the company has ranked these three countries from most attractive to least attractive one where Australia is preferred more while east preferred country is Pakistan. Moreover, based on those analyses, the company has chosen its General Strategy, Optimal Organizational Structure and corresponding business functions that can help Sizzling Chicken to capture international markets. References: "Australia Inflation Rate | 1951-2018 | Data | Chart | Calendar | Forecast".Tradingeconomics.Com, 2018, https://tradingeconomics.com/australia/inflation-cpi. Accessed 5 Apr 2018. "GDP Growth (Annual %) | Data".Data.Worldbank.Org, 2018, https://data.worldbank.org/indicator/NY.GDP.MKTP.KD.ZG?end=2016locations=PKstart=2008. Accessed 5 Apr 2018. "GDP Growth (Annual %) | Data".Data.Worldbank.Org, 2018, https://data.worldbank.org/indicator/NY.GDP.MKTP.KD.ZG?end=2016locations=INstart=2008. Accessed 5 Apr 2018. "GDP Growth (Annual %) | Data".Data.Worldbank.Org, 2018, https://data.worldbank.org/indicator/NY.GDP.MKTP.KD.ZG?end=2016locations=AUstart=2008. Accessed 5 Apr 2018. 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